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Hong Kong Tourism Board launched its new global campaign with diversity and local experiences the star attraction at an event in Sydney brimming with industry partners. Named, ‘Best of All, It’s in Hong Kong’, the campaign is targeted to 45+ repeat travellers, as well as the coveted first-time millennial, and features four videos starring local personalities.
Themes cover gourmet dining, fashion and entertainment, family adventures, and the great outdoors. Some of the local Hong Kong personalities featured in the campaigns include three-star Michelin chef Umberto Bombana, designer Anais Mak, singer-actor Eason Chan, actor and pilot Michael Wong and movie star Sean Lau. Each of these people take viewers on a journey through their respective lives and cultural experiences.
‘Best of All, It’s in Hong Kong’ will be launched across digital channels in Australia, specifically through programmatic and native advertising, as well as through tactical campaigns with trade partners. The new branding will be executed across content media partnerships and opportunities for print advertising with trade partners will be explored during the course of the year.
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