Following the success of the promotions launched under the “Matching Fund for Overseas Tourism Promotion by Tourist Attractions (MFTA)” Scheme between November 2015 and March 2016, the 2^nd round of the Scheme is now open for application.

The 2^nd round of the MFTA scheme aims at facilitating tourist attractions’ overseas promotional work from mid-June until December 2016 to raise the awareness of visitors towards Hong Kong attractions. With respect to approved application, the Hong Kong Tourism Board will provide marketing and promotion funding support to the attractions to develop marketing promotional activities in overseas source markets.

Applicants may develop promotion plans and activities that encompass other tourism and tourism-related industry partners, including but not limited to airlines, hotels, travel agencies, tour operators, retail and catering partners.

Eligibility Criteria
An “applicant” refers to a company which directly operates a tourist attraction in Hong Kong, except facilities of the following categories: 

Scope of Funding
The MFTA funding provided should solely be used to support marketing and promotion of attractions in overseas markets. The total funding contribution to the promotion plan shall be capped at HK$2,000,000 or 50% of the total marketing and promotion costs of each application, whichever is the lower. The applicants will be required to provide funding from their own sources and/or other sources which will amount to at least 50% of the total marketing and promotion costs per application.

Application Procedures
Please download the “Application Form” and submit it together with all the required documents to the Secretariat, MFTA by post or in person at Hong Kong Tourism Board, 9th - 11th Floors, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong on or before 16 May 2016 (Monday).

We look forward to your participation and continuous contribution to our tourism industry.

Yours sincerely,



Business Development Team
Hong Kong Tourism Board