Read about the latest initiatives, highlights and trade activities of the HKTB.

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27 Feb 2026

Register Now for Hong Kong Tourism Overview 2026


he Hong Kong Tourism Board (HKTB) will be hosting its flagship event, "Hong Kong Tourism Overview 2026” on 18 March 2026. Join us in person to connect and explore collaborative strategies for success and help shape the next chapter of Hong Kong's tourism industry.
26 Feb 2026

South Asia’s Travel & Tourism Exchange 2026 (SATTE), 25 - 27 February 2026


To facilitate networking between the Hong Kong and Indian travel trade, the Hong Kong Tourism Board (HKTB) led a delegation of 27 Hong Kong industry representatives from airlines, attractions, hotels, and travel agencies to participate in the three-day 33rd South Asia’s Travel & Tourism Exchange (SATTE) in New Delhi, India’s largest outbound travel trade show.
25 Feb 2026

HKTB Thanks the Government for Subvention to Support Tourism Promotions


Dr Peter Lam, Chairman of the Hong Kong Tourism Board (HKTB), welcomed the Hong Kong SAR Government’s announcement in the Budget of a HK$1.66 billion subvention in 2026-27 for the Board’s work in promoting Hong Kong tourism and driving the long-term development of the tourism industry.
20 Feb 2026

HKTB “Cathay International Chinese New Year Night Parade” Concludes Successfully Floats and Performers to Visit Around the City, including Kai Tak, Starting Tomorrow to Extend the Festivities


Kicking off the series of festive celebrations was the leading event, the HKTB “Cathay International Chinese New Year Night Parade”, which successfully concluded in Tsim Sha Tsui tonight (the first day of the Year of Horse) under the theme “Best Fortune. World Party”.
16 Feb 2026

HKTB Announces Provisional Visitor Arrivals for January 2026


The Hong Kong Tourism Board (HKTB) announced that the provisional visitor arrivals for January this year reached 4.81 million.
11 Feb 2026

HKTB Opens First Visitor Service Centre Dedicated to MICE Visitors to Enhance Travel Experience


The Hong Kong Tourism Board (HKTB) today officially launched its new Visitor Centre at the Hong Kong Convention and Exhibition Centre (HKCEC) in Wan Chai. This marks HKTB’s first dedicated visitor centre for MICE (Meetings, Incentives, Conferences and Exhibitions) travellers at a major conference and exhibition venue in Hong Kong.
28 Jan 2026

HKTB “Cathay International Chinese New Year Night Parade” Kicks Off Year of the Horse Celebrations Inviting Visitors to Experience “Everywhere A Wish” Across a Citywide Festive Line-up


Chinese New Year is traditionally Hong Kong’s grand festival, featuring a series of vibrant and diverse activities, including Chinese New Year flower markets, prayers at Wong Tai Sin Temple and Che Kung Temple, the night parade, Victoria Harbour fireworks and the Year of the Horse Raceday. This year, the Hong Kong Tourism Board (HKTB) has adopted “Everywhere A Wish” as the theme, inviting visitors from around the world to come to the city to experience the joy and start a blessed new year.
26 Jan 2026

Discover Hong Kong’s Newest QTS Gems: Accredited Merchants Redefining Quality Tourism Excellence


The Quality Tourism Services (QTS) Scheme continues to set the standard for exceptional service in Hong Kong, recognizing businesses that go above and beyond for both visitors and locals. Click to view a list of newly accredited quality merchants.