IMEX America 2016 (18-20 October 2016)

Post Date: 31 Oct 2016
Details:

For the sixth consecutive year, Meetings and Exhibitions Hong Kong (MEHK), the MICE division of HKTB participated in IMEX America held in Las Vegas. MEHK and 21 trade partners from hotels, venues, attractions and destination service companies jointly exhibited at the event. The largest-ever Hong Kong Pavilion was set up to showcase various MICE products in Hong Kong and professional support from HKTB.

 

HKTB also cooperated with its regional partners Macau and Guangdong for a major on-site promotion highlighting the unique attributes of the Southern China region and benefits of multi-destination travel.

 

The event successfully promoted Hong Kong in all MICE sectors across the United States and global markets. Over 250 hosted buyer appointments and group presentations were arranged during the three-day exhibition.