World Travel Market, London (7-9 November 2016)

HKTB joint hands with Hong Kong key trade partners to participate in the World Travel Market 2016 (WTM) held in London. The event successfully promoted the new “Best of All It’s in Hong Kong” campaign focusing on the best things to see and do in town.

In addition, HKTB hosted an exclusive breakfast event on the first day to introduce its new Hong Kong brand image and upcoming projects. The occasion also offered Hong Kong trade partners an opportunity to network with local trade.

The three-day show was a great success and welcomed over 56,000 visitors.