Post Date: | 27 Mar 2017 |
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Details: | HKTB exhibited at the world-leading annual cruise event, Seatrade Cruise Global held at Fort Lauderdale in US.
Apart from reinforcing Hong Kong’s position as Asia’s cruise hub, the event successfully promoted HKTB’s new brand campaign “Best of All, It’s in Hong Kong”. Hong Kong’s tourism appeal was showcased through a series of videos at the Hong Kong Pavilion, and trade partners took the opportunities to explore business potentials with overseas trade.
In addition to sponsoring the focal event “State of the Global Cruise Industry”, HKTB shared the core strengths of Hong Kong and its support to cruise lines at “The Future of Cruising in Asia and Australasia” conference. A cocktail reception was also hosted jointly with Asia Cruise Cooperation (ACC) partners, to further promote this strategic alliance.
The conference and exhibition successfully drew more than 10,000 attendees, over 700 exhibiting companies from more than 90 countries, and hundreds of international media. |