Hong Kong Tourism Board (HKTB) launched the  HONG KONG VALUE OFFER  mobile app, a powerful O2O (Online to Offline) platform and strategic collaboration with Sina Weibo, Alipay, Dianping and Meituan. The app integrates with e-coupons on DiscoverHongKong.com and the My Hong Kong Guide mobile app to connect merchants in Hong Kong to overseas markets.

A series of promotional programmes will be launched from time to time in order to drive downloads and usage of the platform.