HKTB at PATA NTO Briefing

PATA UK & Ireland hosted its first NTO Briefing event in London this week, with representatives from the Hong Kong Tourism Board, Macao Government Tourism Office and the Philippine Department of Tourism presenting on the organisations' latest trade and marketing updates. The event was attended by 40 key trade partners, including product managers and marketing professionals.

The HKTB shared details of Hong Kong's latest visitor arrivals from the UK as well as updates on recent marketing initiatives, including the new 'Best of all, it's in Hong Kong' campaign branding. Old Town Central was highlighted as a focus for trade, marketing and PR activities, plus the area's new self-guided walks brochures were distributed to attendees. Ways in which the trade can work with the HKTB were also highlighted, including co-op marketing opportunities, training sessions and holiday package promotions on discoverhongkong.com.