MEHK attends IMEX Frankfurt

Meetings and Exhibitions Hong Kong (MEHK), a division of the Hong Kong Tourism Board, enjoyed a successful show at IMEX Frankfurt when it exhibited this month for the fourth consecutive year.

MEHK was joined by a total of 23 key Hong Kong partners and welcomed 450 visitors to the stand during the three-day show, including 428 on-stand appointments. A prize draw to win one of two amazing trips to Hong Kong also saw an outstanding number of entries, with the lucky winners selected from the UK and France. MEHK used the show as an opportunity to promote its newly enhanced Hong Kong Rewards programme in addition to all of the exciting new product updates in Hong Kong.

At an official signing during the show, MEHK also renewed a corporate partnership agreement with the International Association of Professional Congress Organisers (IAPCO). The agreement, which will extend to 2020, provides IAPCO members with first-hand information on Hong Kong and increases awareness of the city’s offerings and developments.