Innovating with Diverse Opportunities

As we step into the second quarter of 2025, the Hong Kong Tourism Board (HKTB) continue to maintain close partnership with our valued trade partners. From the Tourism Overview in March and the 2025 WTCF Hong Kong Fragrant Hills Tourism Summit, which was held in Hong Kong for the first time, to the success of “Hong Kong Super March” thematic promotion, our industry is yielding the fruits of the diligence and concerted efforts of both HKTB and our tourism industry players.

Pooling Minds Together for Brighter Tourism Development

HKTB hosted the 2025 Tourism Overview in March under the theme “Partnering for Success, Shaping the Future”. The event attracted over 1200 representatives from local travel agents, attractions, hotels, airlines, retailers, F&B, the MICE and cruise sectors, and tourism students at local tertiary education institutes to explore the new tourism trends.

Similarly, the 2025 WTCF Hong Kong Fragrant Hills Tourism Summit, which was held in Hong Kong for the first time, was concluded in success. the Summit has gathered around 800 local and international guests from over 40 countries and more than 60 cities, including city mayors, deputy mayors, representatives of tourism organisations and tourism authorities, industry leaders, and tourism-related stakeholders, broadening the horizons for the travel trade and underscoring Hong Kong’s role as an international tourism hub.

Hong Kong Super March” Opens Up Business Opportunities

This year, HKTB HKB strategically launches different thematic promotions according to seasons and months, with the “Hong Kong Super March” as the maiden campaign. featuring a wide range of sports and cultural events in March, as well as travel guides and special offers from the travel trade, the global publicity campaign maximised the benefits of the events and created more business opportunities with the trade, which were very positively received.

Navigating Tourism Landscape Ahead Together

With the official opening of the Kai Tak Sports Park in March, Hong Kong will host more international sports events, concerts and entertainment. HKTB is prepared to work with you to attract the world's travellers to Hong Kong by bundling exciting international events with Hong Kong's unique travel experiences. Together, let us navigate the tourism landscape ahead for greater success.