HKTB Introduces “Professional Quality Tourism Services Pledge” with Various Sectors’ Self-Driven Participation

Post Date:	21 Jul 2023
Details:	Leveraging the tourism peak season of summer holidays and various mega events in the second half of 2023, the Hong Kong Tourism Board (HKTB) jointly present a two-fold treat to visitors with tourism and related sectors. The HKTB hosted a “Professional Quality Tourism Services Pledge” Launch Ceremony today (21 July), gathering near 100 trade representatives and frontline practitioners from eight tourismrelated sectors, to pledge on providing professional quality tourism services to visitors. In addition, starting from today, the HKTB will hand out 1 million more sets of “Hong Kong Goodies” visitor consumption vouchers to welcome travellers from around the world. Dr Pang Yiu-kai, HKTB Chairman, said in the launch ceremony, “Quality and professionalism have long been one of the keys to success of Hong Kong's tourism industry. The HKTB’s visitor survey reveals that visitors’ overall satisfaction level were higher than that before the pandemic, thanks to the efforts of trade and frontline service staff. After the pandemic, visitors’ expectation of service quality has become higher. As such, the HKTB initiated the ‘Professional Quality Tourism Services Pledge’ to encourage the trade to strive for excellence, so that visitors can enjoy the best experience throughout their whole journey.” Active response from major sectors showing their dedication and unity About 100 trade representatives from eight sectors including travel, aviation, transport, hospitality, catering, retail, attractions and MICE sectors participated in the launch ceremony today under the witness of Mr Kevin Yeung, Secretary for Culture, Sports and Tourism, Mr Yiu Pak-leung, Legislative Council Member (Functional Constituency – Tourism), Mr Tommy Cheung, Legislative Council Member (Functional Constituency – Catering), Mr Frankie Yick, Legislative Council Member (Functional Constituency – Transport), Mr Shiu Ka-fai, Legislative Council Member (Functional Constituency – Wholesale and Retail), and Ms Vivian Sum, Commissioner for Tourism. Led by Dr Pang, the trade representatives took their vow on the five key focuses of the “Professional Quality Tourism Services Pledge”, committing to providing visitors with services of highest professionalism and quality. Key focuses of the “Professional Quality Tourism Services Pledge” Professional knowledge – be equipped with knowledge and skills to provide the most professional advice to customers Integrity & reliability – provide reliable services and information on products in light of customers’ needs Quality – provide quality products and services Efficiency – solve customers’ problems and needs effectively with accurate and prompt services Communications – listen carefully to customers’ opinions and suggestions, and communicate with them interactively The HKTB thanked the trade for their staunch support and will launch a series of training videos and promotional activities to strengthen Hong Kong's position as a world-class tourist destination together with the trade. 1 Million More Sets of “Hong Kong Goodies” Visitor Consumption Voucher with Offers from 3,600 Outlets Available Meanwhile, under the “Hello Hong Kong” global promotional campaign, the HKTB distributed 1 million sets of “Hong Kong Goodies” visitor consumption vouchers, which were well received by visitors. An additional 1 million “Hong Kong Goodies” will be distributed to visitors, with each offer worth HK$100 or more. The number of outlets offering “Hong Kong Goodies” will also be increased to more than 3,600. Visitors can redeem the coupons for the latest rewards, or welcome drinks at selected bars, restaurants and hotels, or offers at various attractions, retail and dining outlets to enjoy a HK$100 discount off their purchases. The HKTB also gift the “Hong Kong Goodies” to visitors who have purchased travel products of Hong Kong through various online travel portals and booking agents. Alternatively, visitors may claim their consumption voucher at the HKTB Hong Kong International Airport Visitor Centre, Hong Kong West Kowloon Station Visitor Centre, and the new Kowloon Redemption Centre at Star Ferry Pier, Tsim Sha Tsui. For details, please visit the campaign website: https://www.discoverhongkong.com/eng/deals/hkgoodies.html

Post Date:

21 Jul 2023

Details:

Leveraging the tourism peak season of summer holidays and various mega events in the second half of 2023, the Hong Kong Tourism Board (HKTB) jointly present a two-fold treat to visitors with tourism and related sectors. The HKTB hosted a “Professional Quality Tourism Services Pledge” Launch Ceremony today (21 July), gathering near 100 trade representatives and frontline practitioners from eight tourismrelated sectors, to pledge on providing professional quality tourism services to visitors. In addition, starting from today, the HKTB will hand out 1 million more sets of “Hong Kong Goodies” visitor consumption vouchers to welcome travellers from around the world.

Dr Pang Yiu-kai, HKTB Chairman, said in the launch ceremony, “Quality and professionalism have long been one of the keys to success of Hong Kong's tourism industry. The HKTB’s visitor survey reveals that visitors’ overall satisfaction level were higher than that before the pandemic, thanks to the efforts of trade and frontline service staff. After the pandemic, visitors’ expectation of service quality has become higher. As such, the HKTB initiated the ‘Professional Quality Tourism Services Pledge’ to encourage the trade to strive for excellence, so that visitors can enjoy the best experience throughout their whole journey.”

Active response from major sectors showing their dedication and unity

About 100 trade representatives from eight sectors including travel, aviation, transport, hospitality, catering, retail, attractions and MICE sectors participated in the launch ceremony today under the witness of Mr Kevin Yeung, Secretary for Culture, Sports and Tourism, Mr Yiu Pak-leung, Legislative Council Member (Functional Constituency – Tourism), Mr Tommy Cheung, Legislative Council Member (Functional Constituency – Catering), Mr Frankie Yick, Legislative Council Member (Functional Constituency – Transport), Mr Shiu Ka-fai, Legislative Council Member (Functional Constituency – Wholesale and Retail), and Ms Vivian Sum, Commissioner for Tourism. Led by Dr Pang, the trade representatives took their vow on the five key focuses of the “Professional Quality Tourism Services Pledge”, committing to providing visitors with services of highest professionalism and quality.

Key focuses of the “Professional Quality Tourism Services Pledge”

Professional knowledge – be equipped with knowledge and skills to provide the most professional advice to customers
Integrity & reliability – provide reliable services and information on products in light of customers’ needs
Quality – provide quality products and services
Efficiency – solve customers’ problems and needs effectively with accurate and prompt services
Communications – listen carefully to customers’ opinions and suggestions, and communicate with them interactively

The HKTB thanked the trade for their staunch support and will launch a series of training videos and promotional activities to strengthen Hong Kong's position as a world-class tourist destination together with the trade.

1 Million More Sets of “Hong Kong Goodies” Visitor Consumption Voucher with Offers from 3,600 Outlets Available
Meanwhile, under the “Hello Hong Kong” global promotional campaign, the HKTB distributed 1 million sets of “Hong Kong Goodies” visitor consumption vouchers, which were well received by visitors. An additional 1 million “Hong Kong Goodies” will be distributed to visitors, with each offer worth HK$100 or more. The number of outlets offering “Hong Kong Goodies” will also be increased to more than 3,600. Visitors can redeem the coupons for the latest rewards, or welcome drinks at selected bars, restaurants and hotels, or offers at various attractions, retail and dining outlets to enjoy a HK$100 discount off their purchases.

The HKTB also gift the “Hong Kong Goodies” to visitors who have purchased travel products of Hong Kong through various online travel portals and booking agents. Alternatively, visitors may claim their consumption voucher at the HKTB Hong Kong International Airport Visitor Centre, Hong Kong West Kowloon Station Visitor Centre, and the new Kowloon Redemption Centre at Star Ferry Pier, Tsim Sha Tsui. For details, please visit the campaign website: https://www.discoverhongkong.com/eng/deals/hkgoodies.html

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