Our reputation as one of the world's best Government Tourist Offices is built on our staff’s dedication and professionalism. We offer excellent opportunities for career development in this fast-growing industry.

We are looking for the following professionals to join us.

Assistant Manager, Brand Marketing

Location: Hong Kong
  • Assist to provide strategic input for overseas offices to plan and implement major marketing and advertising campaigns. Help to formulate strategies on content marketing, new product launches, mega event promotions, segment-targeted programmes and selected integrated marketing campaigns
  • Explore new initiatives / cooperative platform and supervise the implementation of global/ regional marketing and brand building campaigns
  • Effectively monitor and control the quality of responsible marketing and marcom related activities and ensure that they are well implemented, in accordance with the agreed brand strategy and guidelines
  • Work independent and supervise the appointed suppliers on the planning and production of various marcom materials for mega events promotions, segment programmes and new product launches for usage at both overseas markets and at the destination level
  • Manage an effective communication process between advertising agency and overseas offices to ensure an optimal efficiency, creativity and flexibility
  • Assist marketing manager to prepare the yearly budget exercise, regular tracking report to government
  • Responsible to coach subordinate to deliver quality work and help building the team spirit
  • University degree holder with a minimum 8 years working experience in Brand Management and Planning in Advertising Agencies and/ or Consumer and Brand Marketing and Communications
  • Experience in global brand management and on destination or tourism-related marketing is a distinct advantage
  • Strong leadership and interpersonal skills to be able to work collaboratively with all levels
  • Excellent written and persuasive presentation skills in both English and Chinese
  • Highly efficient in organizational multi-tasking and project management skills
  • Able to work independently, highly resourceful and under pressure

Application Methods

  1. Send email to talent@hktb.com;
  2. Mail to the following address:
    Human Resources Department
    Hong Kong Tourism Board
    11/F Citicorp Centre
    18 Whitifield Road
    North Point
    Hong Kong
    (Please quote reference no. on the envelope)
** Only shortlisted applicants will receive our response
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