In an intensely competitive city like Hong Kong, you can find the best of everything. Treat your palate to the most tantilising flavours, from street food to fine dining; experience the most stunning scenery, from vast expanses of greenery to glamourous skylines. It is a city where contrast, variety, trendiness and excitement live side by side.
 
Together, these qualities are expressed as 'Best of all, it's in Hong Kong': Whatever you are looking for, Hong Kong wholeheartedly offers you its very best. 
 
What makes our destination brand special and distinctive is a set of four attributes, or 'brand DNA'
 

NON-STOP INTENSITY
A city that never sleeps, Hong Kong is bursting with an energy that never fails to exhilarate visitors. Dull moments do not exist here.

FASCINATING CONTRASTS
East, West, urban, natural, modern or ancient, in Hong Kong strikingly different worlds coexist, offering visitors an amazing array of contrasting experiences.

COMPACT VARIETY
Hong Kong makes life easier for travellers! No other place packs such a variety of rich and diverse experiences into an area that is so easy and fast to get around.

DISTINCTLY TRENDY
By adopting and adapting global trends, Hong Kong nurtures its own unique style to offer products and experiences sought after the world over.

 
There are also seven core experiences — tangible elements — that support the brand promise: dining, shopping, nightlife, attractions, arts and entertainment, sports and great outdoors, and living culture. We invite travellers to discover the many different worlds in Hong Kong.
 
In Hong Kong, every moment is an opportunity to experience a different world.