IMEX America and IBTM World are two important MICE trade shows in the long-haul market which will be staged in Las Vegas and Barcelona respectively this November. These are major platforms for us to sustain Hong Kong’s profile as the ‘World’s Meeting Place’ and build business relationships with potential buyers. Meetings and Exhibitions Hong Kong (MEHK), a MICE division of the Hong Kong Tourism Board, will join both events at a reduced scale considering the current global pandemic situation.

While international travel may not be a viable option at the time of the shows, we would like to extend the invitation to your US- and/or European-based representatives to participate in the Hong Kong Pavilion at which shared meeting space will be provided for pre-scheduled appointments with business partners. The arrangement of the shared meeting space is complimentary.

Hereinafter, please find the basic information of the trade shows for your reference. 

If you would like to arrange your overseas representative to join the events with us, please download the registration forms by clicking the URLs below and send the completed documents to us by 23 September 2021 (Thursday). 

Thank you for your attention. For any questions, please feel free to contact us.

Yours sincerely,

Hong Kong Tourism Board

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Chairman & Executive Director, Travel Industry Council of Hong Kong
Chairman & Executive Director, Federation of Hong Kong Hotel Owners
Chairman & Executive Director, Hong Kong Hotels Association