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Muslims represent a significant and untapped consumer segment. By 2030, the Muslim population is projected to constitute 27% of the global population, growing at a faster rate than the global average. The closer collaboration of Hong Kong with the Gulf Cooperation Council (GCC) in the Middle East, Malaysia and Indonesia, have significantly heightened the relevance and importance of the Muslim travel market for Hong Kong. It is crucial for us to understand and cater to the unique needs of Muslim travelers, enabling Hong Kong as a preferred destination within this thriving market segment.
We are pleased to invite you to a seminar that aims to enhance Muslim-friendly tourism in our city. This seminar will provide valuable insights and actionable suggestions to enhance your business's ability to receive Muslim travelers, allowing you to tap into this growing market segment.
Event Details
| Date: |
11 June 2024 (Tuesday)
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| Venue |
Grand Ballroom and Foyer, Kowloon Shangri-La
Address: 64 Mody Road, Tsim Sha Tsui |
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| Registration Form: |
Click Here |
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| Registration Deadline: |
5:00pm, 4 June 2024 (Tuesday) |
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| Participant: |
A maximum of two representatives per company.
The event is suitable for
- Hotels – General Manager / Sales & Marketing / Rooms / Food & Beverage Teams
- Attractions, Shopping Malls, and MICE Venues – Service Operations / Guest Experience / Frontline Service/ Sales and Marketing Teams
- Dining Groups, Restaurants and Travel Agents – any teams
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We look forward to your active participation in this seminar as we work together to tap into the potential of Muslim-friendly tourism in our city.
Thank you for your attention and support.
Business Development Division
Hong Kong Tourism Board
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Chairman & Executive Director, Travel Industry Council of Hong Kong
Chairman & Executive Director, Federation of Hong Kong Hotel Owners
Chairman & Executive Director, Hong Kong Hotels Association
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