Dear Valued Partner,

IBTM World is the leading global event for the MICE industry, taking place annually in Barcelona. It attracts around 12,000 industry professionals, from over 150 countries. Among this figure is 2,500+ hosted buyers and over 4,800 trade visitors.

Hong Kong Tourism Board (HKTB) will participate in the event to showcase Hong Kong’s latest MICE offerings and reinforce Hong Kong’s position as the ‘World’s Meeting Place’. It is also an important platform to outreach to new MICE event planners, professional conference organisers, international association executives and corporate decision makers within Europe and in other major markets.

HKTB will set up a Hong Kong Pavilion and would like to extend the invitation to you and your European representatives to participate. There will be individual meeting units for co-exhibitors to conduct pre-scheduled appointments.

As a special support to our trade partners, participating delegates will enjoy a FULL participation fee reimbursement upon successful completion of the event.  Any personal expenses such as travel, accommodation and per diem are to be covered by the individual participant.

Due to limited capacity, confirmation of participation will be granted on a first-come, first-served basis.  In order to maintain a balance of representation, specific quotas will be assigned to each MICE sector.

Please refer to the event and registration details below: