SATTE is the gateway to South Asia’s booming travel market. As the largest travel & tourism expo, the event attracted over 2,000 exhibitors and 40,000 visitors from 50 countries in 2025, served as a unique platform for networking and facilitating connections.

ITB Berlin is where the global travel industry converges. With over 5,800 exhibitors and 100,000 attendees, ITB provides a unique platform to connect with key decision-makers, discover the latest travel trends, and forge valuable partnerships annually.

The Hong Kong Tourism Board (HKTB) is pleased to invite you to participate in SATTE 2026(25-27 February) and ITB 2026(3-5 March). These platforms offer an excellent opportunity to showcase Hong Kong’s latest tourism developments and facilitate trade partners to connect with global buyers, fostering new business opportunities. Each Hong Kong partner will be allocated an individual meeting unit for business engagements.

As a support to our trade partners, participating delegates will enjoy a FULL participation fee reimbursement upon successful completion of the event. Any personal expenses such as travel, accommodation and per diem are to be covered by the individual participant. Due to limited capacity, participation will be confirmed on a first-come, first-served basis.

Please refer to the event and registration details below: