Seatrade Cruise Global 2018 (5-8 March 2018)

HKTB exhibited as the exclusive sponsor of “State of the Global Cruise Industry” at the Seatrade Cruise Global 2018 held in Fort Lauderdale, Florida in the US. The core message of “Hong Kong as Asia’s Cruise Hub” was promoted to over 2,000 cruise industry’s key decision makers.

A luncheon for influential trade media and cruise line executives was hosted to maximise Hong Kong’s exposure. Mr Anthony Lau, Executive Director of HKTB, presented “Hong Kong ushers in a new era as Asia’s Cruise Hub” during the luncheon. As a panel speaker at the “Regional Spotlight – Asia & Australasia – China session”, Mr Lau shared his insights on the development and opportunities of Hong Kong and China cruise tourism.

HKTB and other Asia Cruise Cooperation (ACC) partnering destinations including Hainan, Korea, the Philippines and Taiwan jointly sponsored the welcome reception on the opening night to promote regional cooperation and drive development of regional cruise tourism.

The Hong Kong Pavilion showcased the city’s unique destination appeals, as well as provided a networking platform for Hong Kong and local travel trade. The event successfully attracted over 11,000 industry leaders from 113 countries and hundreds of international media to attend.