IMEX Frankfurt 2019 (21-23 May 2019)

For the sixth consecutive year, Meetings and Exhibitions Hong Kong (MEHK) of HKTB participated in the IMEX Frankfurt held in Germany. This year, MEHK joined forces with 13 trade partners from airline, destination service companies, hotels and venue to promote Hong Kong’s latest MICE products and HKTB’s professional services at the Hong Kong Pavilion.

During the three-day exhibition, over 270 hosted buyer appointments and group presentations were arranged, allowing Hong Kong trade to capture business opportunities. HKTB also leveraged a powerful promotion platform IMEX Frankfurt Show Dailies to highlight a range of quality MICE products in Hong Kong. Tai Chi demonstrations were held at the Hong Kong Pavilion for guests to experience one of the latest cultural activities available at the enhanced Hong Kong Rewards! programme.

The event successfully showcased Hong Kong’s strengths and competitiveness in all MICE sectors to the European and global markets.