International Cruise Ship Silver Spirit Berths and Marks a New Start for Hong Kong’s Cruise Tourism　80+ Cruise Calls Secured for 2023

Hong Kong is greeting international cruise liners again! Fostered by the Tourism Commission and the Hong Kong Tourism Board (HKTB), the Silver Spirit, of international cruise line Silversea, arrived in Hong Kong today (18 January), making it the first international cruise to visit Hong Kong since the Government relaxed the inbound control measures. The arrival of the Silver Spirit marks a new start for Hong Kong’s cruise tourism, as HKTB has already lined up at least 82 ship calls from at least 16 cruise lines in 2023.

Welcoming Silver Spirit, the Culture, Sports and Tourism Bureau, the Tourism Commission and HKTB handed out souvenir goodie bags to arriving passengers at a welcoming ceremony held at Ocean Terminal, Tsim Sha Tsui. Mr Kevin Yeung, Secretary for Culture, Sports and Tourism, said, “Hong Kong is a unique and not-to-be missed destination of cruise itineraries in Asia. As normal travel resumes, our new and upgraded tourism offerings of diverse nature are ready to give new excitements and fond memories to our friends from around the world.”

Dr Pang Yiu-kai, HKTB Chairman, described the return of international cruises to Hong Kong as “a milestone in Hong Kong’s tourism revival”: “I’m excited to welcome the Silver Spirit and its passengers to Hong Kong, as it not only marks the resumption of Hong Kong’s cruise tourism development and its return to the international cruise tourism market, but also enables the industry to develop a wide range of tourism products to enrich the visitor experience, further stimulating them to visit Hong Kong.”

Close-knit partnership with cruise lines to secure calls to Hong Kong

During the pandemic, the Tourism Commission and the HKTB have maintained close communication with various cruise companies to ensure operators are kept abreast of Hong Kong’s latest situation to foster resumption of cruise itineraries to Hong Kong as soon as possible. The HKTB has successfully secured cruise calls from at least 16 cruise lines (see appendix) for 2023, including world-famous cruise brands such as Silversea Cruises, TUI Cruises, Azamara Club Cruises, Hapag-Lloyd Cruises and Windstar Cruises, with a total of at least 82 ship calls.

Among the cruise calls, luxury cruise liner Mein Schiff 5, of German operator TUI Cruises, will visit Hong Kong four times and will berth at the Kai Tak Cruise Terminal in early March, making it the first ship call at the Terminal in 2023. Mein Schiff 5 will bring more than 5,000 travellers to Hong Kong in total.

HKTB will drive the revival of cruise tourism with five strategic initiatives:

1. Providing greater support and incentives to cruise companies and allocating resources to launch various promotions to attract more customers for cruise tours;
2. Maintaining close liaison with cruise lines to ensure that operators are kept abreast of the latest situation in Hong Kong and actively approaching different cruise lines to encourage them to choose Hong Kong as a homeport or port of call;
3. Capitalising on Hong Kong’s inherent geographical advantage and its diverse travel experiences to promote Hong Kong as the regional gateway for cruise tourism, together with travel agents, neighbouring ports and other industry partners;
4. Promoting the Hong Kong cruise experience to visitors from the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) and collaborating with other ports in the region to promote cruise itineraries around the GBA;
5. Participating in major international cruise shows around the world, such as Seatrade Cruise Global, to further strengthen Hong Kong’s position and influence in the international cruise market.