Hong Kong Sends its Biggest Welcome to the World: "Hello Hong Kong" Launched Today with 500,000 Free Air Tickets and City-Wide Offers

Hong Kong is ready to welcome visitors from all around the world once again with open arms and open doors. With the launch of the global promotional campaign “Hello Hong Kong” today, Hong Kong is sending its greatest welcome to the world with 500,000 free air tickets, as well as city-wide offers covering “Hong Kong Goodies” visitor consumption vouchers, to entice travellers to come to experience Hong Kong’s diverse appeals.

Dr Pang Yiu-kai, Chairman of the Hong Kong Tourism Board (HKTB), said: “Hong Kong is back on the map for global travellers, with more excitement to offer than ever before. We are extending a biggest welcome to the world through the ‘Hello Hong Kong’ campaign, inviting friends from everywhere as they return to one of the world’s greatest tourism destinations. I am confident that Hong Kong’s vibrant east-meets-west culture, together with our iconic and brand-new attractions and immersive experiences will attract travellers back for an epic, unforgettable journey.”

HKTB Executive Director Mr Dane Cheng presented the Board’s key strategies and initiatives in reviving tourism at the press conference today (2 Feb), including:

1. Saying Hello from Hong Kong to the World

The “Hello Hong Kong” promotional campaign is being rolled out worldwide today to send the positive message that Hong Kong is back with signature and new exciting experiences awaiting visitors, in light of the lifting of all entry restrictions to Hong Kong.

The campaign includes a series of vibrant promotional contents, which will be broadcast on 3,000 platforms worldwide. A series of thematic videos will feature business leaders, social influencers, Hong Kong Super Fans, and Hong Kong celebrities including Cantopop legends Aaron Kwok, Sammi Cheng and Kelly Chen, showcasing the city’s array of thrilling new experiences.

2. Welcoming Global Travellers with An Unprecedented Giveaway

To entice globetrotters to embark on a long-awaited visit to Hong Kong, 500,000 free tickets will be given away by the Airport Authority Hong Kong to different markets in phases, through three home-based carriers namely Cathay Pacific Airways, Hong Kong Express and Hong Kong Airlines, starting from March.

An array of enticing welcoming offers from over 16,000 outlets across the city have been put together by the HKTB and the tourism and hospitality sectors to welcome back visitors. Among which, at the initial stage, at least 1 million “Hong Kong Goodies” visitor consumption vouchers of value over HK$100 each will be given out, covering a complimentary welcome drink at participating bars, restaurants, and hotels, or a cash voucher to be redeemed in the transportation, culinary and retail sectors, and attractions.

3. Showcasing Hong Kong’s New Experiences and Events

The whole city cheers on to greet visitors with new and upgraded attractions introduced in the past few years and its all-time-iconic experiences. Most notable among the dozens of new developments are M+ and Hong Kong Palace Museum at the West Kowloon Cultural District, the new sixth-generation Peak Tram, Water World Ocean Park, new night-time show “Momentous” at Hong Kong Disneyland and enhanced waterfront promenades offering spectacular new ways to admire Victoria Harbour.

In addition, Hong Kong will host a year-round calendar of more than 250 events and festivals across 2023. Highlights include the Hong Kong Marathon, the Clockenflap music festival, Art Basel, the Museum Summit 2023, Hong Kong Rugby Sevens, Hong Kong Wine and Dine Festival and New Year Countdown Celebrations, showcasing the dynamic and diverse appeal of the city

With its peerless facilities, events spaces and networking opportunities, Hong Kong has more than 100 international MICE events planned for 2023, providing excellent platforms for different sectors to seize business opportunities.

For details of the “Hello Hong Kong” campaign, please refer to Appendix 1 (infographic).

For details of the complimentary welcome drink, please refer to Appendix 2.

Mr John Lee, Chief Executive (Middle), Mr Chan Kwok-ki, Chief Secretary for Administration (fifth from left), Mr Paul Chan, Financial Secretary (fifth from right), Mr Andrew Leung, President of Legislative Council (fourth from left), Mr Kevin Yeung, Secretary for Culture, Sports and Tourism (second from right), Mr Christopher Hui, Secretary for Financial Services and the Treasury (right), Mr Algernon Yau, Secretary for Commerce and Economic Development (second from left), Prof Sun Dong, Secretary for Innovation, Technology and Industry (left), Dr Pang Yiu-kai, Chairman of the Hong Kong Tourism Board (fourth from right), Dr Peter Lam, Chairman of Hong Kong Trade Development Council (third from left) and Mr Jack So, Chairman of Airport Authority Hong Kong (third from right) officiate the "Hello Hong Kong” Campaign Launch Ceremony. 

Arriving tourists will receive a set of “Hong Kong Goodies” visitor consumption voucher containing a complimentary drink or a cash voucher redeemable at transportation, culinary, retail outlets and attractions.