South Asian Travel & Tourism Exhibition (SATTE), India (9-11 February 2023)

The Hong Kong Tourism Board (HKTB) led a delegation of 16 Hong Kong trade partners from attractions, hotels, and travel agents to participate in the South Asian Travel & Tourism Exhibition (SATTE) held in Greater Noida, India. It was HKTB’s first overseas trade show since the full resumption of normal travel in Hong Kong.

The “Hello Hong Kong” global promotional campaign was featured prominently at the Hong Kong Pavilion, using stunning visuals to attract participating visitors. Hong Kong’s iconic traditional neon signs and large LED screens were also set up to highlight the Arts in Hong Kong and Hong Kong Neighbourhoods – West Kowloon campaigns.

HKTB provided an effective platform and convenient meeting place for Hong Kong and India trade partners to reconnect and explore new opportunities. The three-day exhibition attracted over 1,200 exhibitors from over 50 countries and regions, and 35,000 trade visitors to attend.

In addition, HKTB organised two sessions of MICE Trade Briefing and Business Networking in Mumbai and New Delhi on 7 and 8 February 2023 respectively, allowing India trade to learn about the latest tourism updates in Hong Kong as well as to expand network with Hong Kong trade partners.