Internationale Tourismus Börse (ITB) (7-9 March 2023)

After three years, ITB has returned as an in-person and exclusively B2B event this year. Hong Kong Tourism Board (HKTB), co-exhibiting with 14 Hong Kong trade partners, took this perfect opportunity to launch the “Hello Hong Kong” global promotional campaign in Germany at this world’s leading trade show.

In addition to promoting Arts in Hong Kong and Hong Kong Neighbourhoods – West Kowloon campaigns, a cocktail bar decorated as a Hong Kong-style café was set up at the Hong Kong Pavilion offering special cocktails for booth visitors. HKTB also arranged a cocktail reception on 8 March featuring a cocktail show by German Flair Bartending Champion Görkem Harp as to initiate a fun and interactive networking session for trade partners.

At the event, HKTB provided a meeting place for Hong Kong trade partners to reconnect with global travel trade and explore new opportunities. Over the three business days, ITB 2023 attracted around 5,500 exhibitors from 161 countries and a total of 90,127 attendees from more than 180 countries to attend.