South Asia’s Travel & Tourism Exchange 2026 (SATTE), 25 - 27 February 2026

To facilitate networking between the Hong Kong and Indian travel trade, the Hong Kong Tourism Board (HKTB) led a delegation of 27 Hong Kong industry representatives from airlines, attractions, hotels, and travel agencies to participate in the three-day 33rd South Asia’s Travel & Tourism Exchange (SATTE) in New Delhi, India’s largest outbound travel trade show.

HKTB continues to serve as an effective meeting platform for Hong Kong and India trade partners to reconnect and explore new opportunities. At this year’s exhibition, HKTB promoted Hong Kong as Asia's World City, highlighting vibrant themes such as arts, panda tourism, and nightlife. In particular, the "Taste Hong Kong" campaign, a debut gourmet guide initiative showcased the city’s unique culinary scene.