“Take a Break, Get Inspired” All-new Themed Coffee Breaks for MICE in the Spotlight for 2014 at The Mira Hong Kong

The Mira Hong Kong reaches out to event organisers with a playful motto “Take a Break, Get Inspired” launching seven all-new and avant-garde thematic coffee breaks where delegates prepare the legendary Hong Kong street snacks themselves, stimulating desserts hang from the trees and energizing cocktails are served in “light bulbs”. Creatively infusing playful concepts as well as sourcing inspirations from local flavors, tech-friendly design hotel in Tsimshatsui challenges event planners and corporate clients to take a break from the day-to-day business routine by offering informal setting for sparking up new ideas.

Inspiring Thematic Coffee Breaks

“The Mira Hong Kong’s event space was designed to be a playground for businesses. As an individual property with latest technology in place, we have devoted several months to up the ante in this competitive market by offering a service concept that is equally playful and unique,” commented Gerhard Aicher, General Manager at The Mira Hong Kong, upon the launch of new themed coffee breaks. “The avant-garde themed breaks make part of Mira-velous Conference Initiativesdesigned to suit unique needs, tease the senses, stimulate creativity for brainstorming sessions, and differentiate the overall conference experience from our competitors.  This approach reflects our brand’s core values of constantly reinventing ourselves, setting new hospitality trends in the region and catering to the needs of fast-paced urban travelers who are design and tech-savvy, and always on a lookout for unique experiences.”

For relaxing, interactive and fun intermissions during a meeting day The Mira Hong Kong invites to take a break with one of the seven themes, each with its completely unique presentation, which can be setup within the impressively versatile event space. From the chic, pillar-less penthouse ballroom designed by Colin Cowie where abundance of natural daylight and staggering park views are offset by futuristic audio-visual rigging - including 25,000 color combinations of customizable LED lighting - to open-air lounge bar hidden in the courtyard terrace, or one of the eight equally outstanding multi-function rooms with high-speed internet, The Mira Hong Kong transforms itself into an informal playground. 

1)     Michelin Recommended Yum Cha Bites - Signature dim sum created by master chefs of Michelin recommended Cuisine Cuisine with a nostalgic nod towards the old Canton traditions. Pick from Hong Kong’s specialty tid-bits such as Ha Gao, or Cold Crystal Pork Meat and Cucumber with Home-made X.O Sauce, all served with a contemporary twist.

2)     Chic Sensation - Chic, multisensory delights creatively shaped and served with discerning sophistications. Expect most stylish glassware and creative cabinets bursting with global flavors from fancy Japanese rolls and black caviar cones to desserts hanging from the tree, such as Stimulating Citrus Calamansi Curd in Crispy Baskets or Refreshing Pop Marshmallows.

3)     Fashion Plate - Is it designer’s studio or a catwalk? Fashion Plate break is all about couturier details of hand crafted desserts and savories. Taste the Leather Jacket - Peking duck wrapped in delicate pancake - or fizzy, spicy espelette pepper lollipops “Oh là là” clipped to a wardrobe hanger that will surprise every demanding fashionista.

4)     COCO Creation - Afternoon tea is as much of a royal institution in Hong Kong as it is in London. At The Mira, it gets a stylish and playful makeover with COCO’s signature designer cupcakes and other pastry gems, chocolate fountain, as well as savory canapés on home-baked colorful breads.

5)     Urban Hong Kong - Traditional Hong Kong “street” snacks are a culture of its own. For safety reasons the stinky tofu was left out but all the other local favorites are there served the way they meant to be, including Curry Fish Balls on a Bamboo Stick, Hong Kong Egg Waffles, Macau Egg Tarts and Mango Pudding.

6)     Feel Electric - It’s a pre-taste of nightlife vibes Hong Kong delivers. Bring some fresh air to your event with Arancini with Electric Tempura Enoki and Fizzy Yuzu-vodka Tart inspired with most electrifying open-air lounge famed for tapas style platters and exotic snacks. Energizing drinks sipped out of the “light bulbs” will surely help to spark new ideas for the rest of event.

7)     Out & Uplifted - Imagine spa for your taste buds in an outdoor setting recreated indoors. It’s light, it’s blissful and it hits the spot. Kick back on comfy rattan pods and dive in Poached Lobster and Salmon with Lily Bulb and Bird’s Nest to calm your senses, or vegetarian Halloumi Cheese on Bruschetta with Home-made Date Chutney.

Served upon special request, within the presentation concepts, The Mira Hong Kong offers tempting treats to satisfy all the dietary needs:

• Vegan Dreams - The ultimate of healthy, sustainable and green living that truly tempts. Detox your team with fresh Tortilla Wraps with Mesclun Greens and guilt-free Tofu Chocolate Cheese Cake.

• Halal Treats - Prepared with passion and care, these Middle East treats give a true taste of Arabic while respecting religious rigors of Islam. Aromatic Doner Kebabs, Lebanese Falafels and Whole-wheat Indian Flatbreads will make you pray for more.

• A Break from Gluten - The Mira serves all dietary needs and strictest requirements, so if there is a need to go gluten-free it will not affect the format of the event. Feel free and dive in Seared Sea Scallop with Mango Salsa, Crabmeat and Avocado Espuma Shooters, or divine dessert of Pandan-coconut Crème Caramel.

Introductory Discount for Conference Package

Encouraging event planners to ignite their events at The Mira Hong Kong with one of the all-new seven themed breaks the hotel offers an introductory 30% discount* on Full Day Conference Package for bookings of meeting space with room accommodation made on or before February 28, 2014; with conference date from now till June 30, 2014.

Conference Package at HK$850 (full day) / HK$700 (half day) per person with luncheon and two/one new thematic coffee breaks includes full set of meeting amenities:

• rental of function room with state-of-the-art audio and visual equipment
• pre-registered internet access throughout the conference period
• welcome coffee or tea and complimentary fruit juices and beverages throughout the day
• selection of the new thematic breaks in the morning and afternoon (one break for half day conference only)
• Chinese or Western luncheon in the function room; or alternatively lunch at Michelin-acclaimed restaurants: Cuisine Cuisine and WHISK (supplement charge of HK$100 per person)

Stimulating team building incentives are optional arrangements to bring the event to another level, from a spectacular Helicopter Flight-seeing to an unforgettable Star Ferry Party in the middle of Victoria’s Harbour with stunning skyline of Hong Kong in the background.

For conference booking with guestroom accommodation, event organisers can enjoy additional upgrades as well as host of benefits including free connectivity with handy smartphone and complimentary access to the multi-awarded MiraSpa’s infinity pool, gym and heat zone:

• Complimentary upgrade to a suite category for every one out of 10 paying rooms of accommodation per night
• Cocktail reception with 30-minute free flowing drinks at chic open-air lounge bar, Vibes, or at one of designer  Specialty Suites (for bookings with a total of 30 room nights or above)

Tech-friendly Hotel Pioneer

Having equipped all rooms with the handy smartphone solution as the first such hotel in Asia-Pacific, The Mira Hong Kong allows guests to enjoy free international (IDD) calls and 3G data connectivity anywhere in the city while additional functionalities include “room-to-room” calls, simultaneous ring with the in-room phone, Wi-Fi tethering, pre-loaded apps and rich city guide content. This competitive edge has proven to be one of the game changers, opening door to limitless opportunities for masterminding creative events and incentive meetings in the Asia’s world city, while giving the ultimate convenience of staying connected at all times, free of charge.

For reservations and further details, please contact mice@themirahotel.com or +852 2315 5688, or book online on www.themirahotel.com and quote “TAKE A BREAK” to enjoy this offer.

* Terms & Conditions:

- Guestroom rate to be advised with information on group arrival and departure dates

- Offer valid for bookings made on or before January 31, 2014 with conference date from now till June 30, 2014

- 10% service charge applies to above rates with a minimum attendance of 10 persons and 8 rooms of accommodation

- Offer is subject to availability at the time of booking

About The Mira Hong Kong

The Mira Hong Kong is a smoke-free, design hotel with 492 boldly accented guest rooms, including a collection of 56 suites and specialty suites. Overlooking the lush Kowloon Park and centrally located in Tsimshatsui – the heart of Hong Kong’s commercial, shopping, dining and entertainment district – the hotel easily connects guests to all parts of the vibrant metropolis being just a short walk from MTR stations and the Star Ferry.

From free high-speed Wi-Fi throughout entire hotel, complimentary mobile solutions with free data, local and international calls as well as access to personalized concierge service on the move, high-end Bose iPod docking stations, wirelessly controlled on-screen infotainment, intuitive ambient lighting and in-room safety box in which guests may charge their laptops, the hotel stands out among 21st century hospitality choices in Hong Kong.

The Mira Hong Kong is a member of Design Hotels™, HIP Hotels, Tablet Hotels and Kiwi Collection.

www.themirahotel.com