Introduction of Hong Kong Tourism Board

The Hong Kong Tourism Board (HKTB) is a statutory government-subvented body tasked with marketing and promoting Hong Kong as a travel destination worldwide and enhancing visitors’ experience.

The six statutory objectives of the HKTB are to:

• Endeavour to increase the contribution of tourism to Hong Kong;
• Promote Hong Kong globally as a leading international city in Asia and a world-class tourist destination;
• Promote the improvement of facilities for visitors;
• Support the Government in promoting to the community the importance of tourism;
• Support, as appropriate, the activities of persons providing services for visitors to Hong Kong; and
• Make recommendations to and advise the Chief Executive (of the Hong Kong Special Administrative Region) in relation to any measures which may be taken to further any of the foregoing matters.

In fulfilling its objectives, the HKTB works in partnership with relevant government departments and organisations, the travel-related sectors, and other entities related to tourism.

In order to communicate Hong Kong’s brand strengths to travel trade, media and consumers worldwide, the HKTB makes use of different channels, and organises comprehensive campaigns and mega events, which also serve to enrich visitor experiences and provide a business platform for the travel-related sectors.