JATA Chu-Shikoku gathering and “Soratabi” in Hiroshima
To inform up-to-date information of Hong Kong to both travel agents and consumers in Chu-Shikoku area.
- Date: 18 - 21 January 2024
- Venue: Hiroshima
- of Attendees: 500 pax for JATA gathering + 2,500 consumers for Soratabi
- Contents: Introduced New attractions / Venues / Hotels
Networking receptions in Nagoya / Osaka / Fukuoka
To recognise and maintain relationships with key travel trades that have covered Hong Kong in FY2023/24.
- Date: 27 - 29 February 2024
- Venue: Nagoya, Osaka, Fukuoka
- of Attendees: 127 pax as total
- Contents: Shared the latest Hong Kong news with the participants
NTA / KNT / JTB Trade Seminars
To share the latest Hong Kong information with the frontline staff of 3 major travel agencies.
- Date: 1 - 27 March 2024 (6 seminars and 12 sales calls)
- Venue: Nationwide
- of Attendees: 301 seminar participants as total + 12 sales calls
- Contents: Introduced New attractions / Venues / Hotels
H.I.S. travel event “Great Thanksgiving” in Nagoya
To attract consumers in Nagoya area to Hong Kong by participating in the H.I.S. event.
- Date: 6 April 2024
- Venue: Nagoya
- of Attendees: 1,500 pax
- Contents: Introduced New attractions / Venues / Hotels
NTA Hong Kong Package Tour Sales FAM Trip
To promote NTA’s Hong Kong package tour sales by making their salespersons more familiar with their Hong Kong products.
- Date: 21 - 24 May 2024
- of Participants: 26 pax
- Contents: Introduced attractions / Venues / Hotels in the NTA’s Hong Kong package tours.
Kansai Airport Travel Fair in Umeda, Osaka
To maximise the presence of Hong Kong in Osaka market by running a HKTB booth and conducting 2 consumer seminars at the event venue.
- Date: 29 June 2024
- Venue: Osaka
- of Attendees: 3,830 visitors for the whole event
- Contents: Introduced New attractions / Venues / Hotels
“JTB MySTYLE ” Hong Kong package tour sales seminars
To familiarise JTB packaging sales staff with Hong Kong by holding seminars with Peninsula Hong Kong, Shangri-la Hotel Group, Harbour Plaza Hotel Group and Cathay Pacific.
- Date: 4 - 24 July 2024
- Venue: 4 July (Shinjuku), 5 July (Omiya), 8 July (Yokohama), 10 July (Yurakucho), 11 July (Tachikawa), 24 July (JTB HQ)
- No. of Attendees: 86 pax
- Contents: Introduced New attractions / Venues / Hotels
HKTB 2-page advertorial in Wing Travel Weekly (26 August issue)
To introduce 24 Hong Kong delegates participating in Tourism EXPO Japan 2024 business meetings to Japanese travel trade.
- Date: 26 August 2024
- Circulation: 8,900 copies
- Contents: Introduced 24 Hong Kong delegates participating in Tourism EXPO Japan 2024 business meetings
Tourism EXPO Japan 2024
To provide opportunities for Hong Kong suppliers to have business meetings with Japanese travel trade & to provide the latest Hong Kong information for both trade and consumers and demonstrate Hong Kong’s positive image.
- Date: 26 - 29 September 2024
- Venue: Tokyo Big Sight
- Results: 23 Hong Kong delegates had 222 business meetings with Japanese trade. Approximately 4,000 consumer visite the HKTB Booth on General Days.
KNT Hong Kong/Macau M&I sales FAM
KNT, CX and HKTB organised a Hong Kong/Macau M&I FAM for KNT MICE sales staff to make them familiar with MICE venues and latest products.
- Period: 23 - 26 January 2024
- of Participants: 24 pax
- Site Inspections: Galaxy Macao banquet rooms, West Kowloon Cultural District, etc
JATA/CX/HKTB Hong Kong M&I sales FAM
To improve skills of a tour conductor and promote Hong Kong M&I sales, Japan Association of Travel Agents (JATA), CX Japan and HKTB Tokyo conducted a Hong Kong M&I FAM trip for travel agents.
- Period: 26 - 29 February 2024
- No. of Participants: 25 pax
- Site inspections: Special venues/activities for M&I groups, new products (i.e. West Kowloon, Peak Tram)
MEHK Banner Advertisement on the Travel Voice top page
To deliver Hong Kong MICE information to travel trade, HKTB inserts a MEHK banner advertisement on the Travel Voice top page and sets up an exclusive Hong Kong MICE information page. A Hong Kong M&I case study with JTB group sales staff interview was uploaded in the information page, and it was featured in the Travel Voice 29 March news as well (total circulation: 56,500 pax).
- Banner Advertisement Display Period: 1 March - 31 July 2024
- Pageview: 1,200,000 PV per month (monthly pageview for the Travel Voice top page)
Hong Kong M&I seminars for KNT group sales staff
KNT, CX and HKTB conducted 3 Hong Kong M&I seminars in March for KNT group sales staff.
- Date: 1 March 2024(Tokyo + online), 11 March 2024 (Tokyo) and 19 March 2024 (Osaka)
- Total No. of Participants: 68 pax
Hong Kong M&I seminars for JTB group sales staff
JTB, CX and HKTB conducted 2 Hong Kong M&I seminars in March for JTB group sales staff, and 136 pax joined the seminars as total.
- Date: 18 March (Tokyo + online), covering Hong Kong school trips, 27 March 2024 (online)
- Total No. of Participants: 136 pax
2-full-pages Hong Kong M&I advertorial in Wing Travel Weekly (trade media)
A 2-full-page Hong Kong M&I advertorial was inserted in Wing Travel Weekly (15 April issue) with a circulation of 89,000 pax. It shows the Japanese travel trade how to sell Hong Kong M&I trips.
- Date: 15 April 2024
- Circulation: 8,900 copies + PDF downloading
- Contents: Advantages of HK M&I trips for Japanese organisers, unique theme party plans, transportation chartering plans, team building activities, Hong Kong Rewards 2024/25 (HKTB offers), MEHK one-stop service
H.I.S. Hong Kong / Macau M & I FAM Trip
To introduce the latest POIs and M & I products in Hong Kong and Macau to H.I.S.’s salesforce and facilitate their sales of Hong Kong M&I group travel.
- Date: 28 - 31 May 2024
- Total No. of Participants: 16 pax
Market Update
