Taiwan Market Spotlight
Taiwan Market Profile (2024 Full Year)
Population (million)
23.4
GDP per Capita (USD)
33,234
Arrivals to Hong Kong
1,244,610
Market UpdateTourism Statistics Database
* For the individual breakdown of tourism statistics by key source region/ market, please refer to the section "Tourism Performance".
Holiday Calendar
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Target Segments
Demographic
- Age 26-35
- Age 36-45
- Age 46-55
- Female will be most important target as it account for 59% of total overnight to Taiwan Market
Geographic
- Taipei, HsinChu, Taichung, Tainan, Kaohsiung
Flight Schedule Monthly Update
| Weekly flight capacity between Hong Kong and Taiwan (for ) | ||
|---|---|---|
| Airline | Flight itinerary | No. of Flights per Week* |
* Subject to change
Source: Hong Kong Civil Aviation Department
Trade Activities Handout
Major Marketing Activities
Travel Fair - TTE (May - June 2024)
Leverage TTE (31 May - 1 June) to boost sales for summer arrivals with 3 key travel agencies’ attractive packages bundling with attractions’ offer to drive over thousand bookings travelling to Hong Kong from late Q2 to Q3.
Affordable Luxury Promotion (June - July 2024)
- Promote Hong Kong with the affordable luxury concept through airline and trade partners’ theme packages with effective promoting channels to support and enhance their high-quality customer experiences.
- Through Airline inaugural flight of TPE/HK route starting from 16 July to promote affordable luxury experience with KOL and social contents exposures.
