Research & StatisticsPrint

United Kingdom Market Spotlight

United Kingdom Market Profile (2024 Full Year)

Population (million)

68.8

GDP per Capita (USD)

52,423

Arrivals to Hong Kong

294,438
Source: World Bank (Dec 2024), IMF (Oct 2024), Immigration Department

Tourism Statistics Database

Setting

 
Period:
From:
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To:
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* For the individual breakdown of tourism statistics by key source region/ market, please refer to the section "Tourism Performance".

Holiday Calendar

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Target Segments

Demographic
  • Young/ Mid-career
  • Achievers
Geographic
  • Primary – London, Southeast England
  • Secondary – Regional areas including Manchester, Birmingham, Scotland and the Northeast

Flight Schedule Monthly Update

Weekly flight capacity between Hong Kong and United Kingdom (for )
Airline Flight itinerary No. of Flights per Week*

* Subject to change

Source: Hong Kong Civil Aviation Department


Major Marketing Activities

Hello Hong Kong Promotion (January – June 2024)

  • Media co-ops
  • Media and KOL individual and group familiarisations
  • Social media advertising

MICE Activities (January - June 2024)

  • IAPCO Edge Seminar, 16 - 18 January, Antwerp.
    Network and knowledge sharing with around 70 PCOs and representatives from CVBs and venues
  • IAPCO Study Mission to Hong Kong, 20 - 25 January
    Hosted 6 PCO members to check out the latest MICE developments for international conventions
  • IAPCO Annual Meeting, 28 February - 2 March, Ljubljana
    Network and knowledge sharing with around 120 PCO members who are C-level directors
  • Hosted the IAPCO Next Gen Seminar during IMEX Frankfurt, 13 May
    Conducted a destination presentation to around 20 participants
  • Association World Congress, 9 - 11 June, Graz
    Conducted meetings with 8 international association executives to gather information on bidding requirements
  • London Tech Forum, 13 June
    Conducted a destination briefing as part of the Hong Kong seminar hosted by InvestHK London office.

Suggested Research & Publication

HKTB
Business Update
24/25Arrow

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