United Kingdom Market Spotlight
United Kingdom Market Profile (2024 Full Year)
Population (million)
68.8
GDP per Capita (USD)
52,423
Arrivals to Hong Kong
294,438
Market UpdateTourism Statistics Database
* For the individual breakdown of tourism statistics by key source region/ market, please refer to the section "Tourism Performance".
Holiday Calendar
SUN
MON
TUE
WED
THU
FRI
SAT
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Target Segments
Demographic
- Young/ Mid-career
- Achievers
Geographic
- Primary – London, Southeast England
- Secondary – Regional areas including Manchester, Birmingham, Scotland and the Northeast
Flight Schedule Monthly Update
| Weekly flight capacity between Hong Kong and United Kingdom (for ) | ||
|---|---|---|
| Airline | Flight itinerary | No. of Flights per Week* |
* Subject to change
Source: Hong Kong Civil Aviation Department
Major Marketing Activities
Hello Hong Kong Promotion (January – June 2024)
- Media co-ops
- Media and KOL individual and group familiarisations
- Social media advertising
MICE Activities (January - June 2024)
- IAPCO Edge Seminar, 16 - 18 January, Antwerp.
Network and knowledge sharing with around 70 PCOs and representatives from CVBs and venues - IAPCO Study Mission to Hong Kong, 20 - 25 January
Hosted 6 PCO members to check out the latest MICE developments for international conventions - IAPCO Annual Meeting, 28 February - 2 March, Ljubljana
Network and knowledge sharing with around 120 PCO members who are C-level directors - Hosted the IAPCO Next Gen Seminar during IMEX Frankfurt, 13 May
Conducted a destination presentation to around 20 participants - Association World Congress, 9 - 11 June, Graz
Conducted meetings with 8 international association executives to gather information on bidding requirements - London Tech Forum, 13 June
Conducted a destination briefing as part of the Hong Kong seminar hosted by InvestHK London office.
