| Date: | 9-11 February 2026 |
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| Nature: | Trade Show |
| Host Country / Region: | Australia |
| Host City: | Melbourne |
| Open for Trade Participation: | Yes |
| Registration Status: | Closed |
| Introduction: |
Asia Pacific Incentives and Meetings Event (AIME) is Asia Pacific’s largest and longest running business events exhibition and learning platform. The Hong Kong Tourism Board (HKTB) will participate in the event to showcase Hong Kong’s latest MICE products and reinforce Hong Kong’s position as the ‘World’s Meeting Place’. |
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| Organiser: | Owned by Melbourne Convention Bureau (MCB) and managed by Talk2 Media & Events |
| Venue: | Melbourne Convention and Exhibition Centre, 1 Convention Centre Place, South Wharf, Victoria 3006, Australia |
| Event Schedule: | Tentative trade show opening and closing times are as below: • Monday, 9 February – Knowledge Program (10:00am – 5:00 pm) & Welcome Event (6:30 pm – 10:30 pm) • Tuesday, 10 February – Day 1 Trade Show (8:30 am – 6:00 pm) • Wednesday, 11 February – Day 2 Trade Show (8:30 am – 5:00 pm) (Please visit the event’s website for the latest event schedule) |
| HK Trade Participants: | Participation in this opportunity is limited to Hong Kong Tourism Board’s (HKTB) registered Tourism Services Providers, including Attractions/Visitor Facilities; Cruise; Hotels; MICE/Business Travel (Venues, DMC, PCO, Exhibition Organisers, Convention & Exhibition Service Providers, MICE Product & Activity Providers); Travel Agencies (inbound); and Airlines of Hong Kong. MEHK and its esteemed trade partners will co-exhibit at the Hong Kong Stand. There will be individual meeting units for co-exhibitors to host pre-scheduled appointments. Trade partners or their overseas representatives are encouraged to join. Participants are required to demonstrate sufficient business capability to handle MICE groups. Priority will be given to trade partners who have a track record of attending MICE trade shows. HKTB reserves the right to request proof of such expertise and experience. |
| Appointment Scheduling: | A Pre-Scheduled Appointment (PSA) is a 15-minute one-to-one appointment between a hosted buyer and an exhibitor on the show floor. PSAs will take place on the show floor on Tuesday, 10 February 2026 and Wednesday, 11 February 2026. A five (5)-minute break will be provided between appointments. |
| Participation Fee: | Participation is limited to one delegate per company at a cost of HK$50,000*. • Please submit your registration on or before 6 October 2025 (Monday) by 12:00 pm (HK Time). Successful applicants will be notified on 10 October 2025 (Friday), and the participation fee must be paid in full within 2 weeks, by 24 October 2025 (Friday) COB. • Please send a crossed cheque made payable to ‘Hong Kong Tourism Board’ (specifying company name and participation of this event) to Ms Tammy Lee, Hong Kong Tourism Board, 9/F, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong. If payment is not received by the deadline (i.e. 24 October 2025), the spot will be offered to waitlisted applicants. • No invoices will be issued for the participation fee. • Due to limited capacity, registration is accepted on a first-come, first-served basis. Priority will be given to trade partners who have a track record of attending MICE trade shows. • Each confirmed co-exhibitor is entitled to have one representative from the same company participating and one set of pre-scheduled appointments (PSA). • All payment is non-refundable and non-transferable to other HKTB functions. • It is important to note that individual participants themselves are solely responsible for arranging and covering expenses related to transportation, hotel accommodation and incidental costs. • Upon completion of participation in the trade show, including the submission of a post-event survey, the participation fee will be reimbursed in full by the Hong Kong Tourism Board (HKTB). • Please note that HKTB reserves the final discretion in accepting registrations. |
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| Fee Entitlement: | 1) Participation of one delegate per unit or company 2) One set of Pre-scheduled Appointments (PSA) |
| Registration Deadline: | 6 October 2025 (Monday) |
| Enquiries: | Tammy Lee Tel: 2807 6232 Email: tammy.lee@hktb.com Ms. Jessie Wong Tel: 2807 6235 Email: jessie.wong@hktb.com |