IBTM World
Meetings and Exhibitions Hong Kong (MEHK), a division of the Hong Kong Tourism Board, enjoyed a successful show at IBTM World which was held in Barcelona and online this year. MEHK was joined by 5 Hong Kong partners during the in-person trade show. In addition to 1-to-1 meetings, MEHK held a destination briefing for 50 hosted buyers, updating them on the West Kowloon Cultural District, new MICE venues and opportunities in the Greater Bay Area.