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The Hong Kong Wine & Dine Festival, an annual gala organised by the Hong Kong Tourism Board (HKTB) to celebrate Hong Kong’s culinary excellence, has undergone a makeover and will return this year from 1 to 30 November. After staging the event last year in the “online+offline” format to continue to broadcast Hong Kong’s appeal as a gastronomic capital to the world, the 2021 edition will bring the Festival’s chillaxing vibes into different neighbourhoods across the city. Together with the online masterclasses which offer participants precious opportunities of rare winetasting experiences, the event encourages the public to “taste around town” in brand new perspectives and showcases Hong Kong’s world-class wine and dine experiences to global audiences.
Event highlights include:
1. New adventure:
- The Festival launches the first-ever “City Wine Walk”. With a single tasting pass, food and wine lovers can enjoy a selection of limited-time-only menus from restaurants and bars in four culinary neighbourhoods in town.
2. New experiences:
- The live-streamed “Tasting On-Air” programmes will introduce a series of amazing, uncommon wine-tasting experiences that are rarely available. The programmes include an expert-led masterclass with limited edition wine-tasting sets of en primeur samples from Bordeaux, which are yet to be released for public sales.
3. New perspectives:
- The innovative “Chinese Omakase by Masterchefs” will deliver refreshing Chinese cuisine experiences;
- Featuring the young and talented rising stars in the F&B industry, the event will take participants onto a chic and contemporary foodie journey
- More than 400 restaurants will offer special menus and promotions with up to 30% discount.
Mr Dane Cheng, HKTB Executive Director, said: “The Hong Kong Wine & Dine Festival is no doubt Hong Kong’s iconic annual event. As the COVID-19 situation in Hong Kong becomes more stable, we have decided to think out of the box by bringing the festival into various neighbourhoods, allowing participants to appreciate gourmet in their everyday life. On top of wellestablished dining districts, the ‘City Wine Walk’ takes the public deep into neighbourhoods where cool eateries gaining presence on social media are springing up to enrich the experiences on participants’ palates.”
Cheng continued: “Riding on the atmosphere created by Government’s Consumption Voucher Scheme, the HKTB hopes to encourage the public to spend at physical restaurants and bars with a view to promoting the business of the F&B sector and the local economy, as well as showing how Hong Kong’s world-class dining scene remains diverse and vibrant with the newest culinary trends despite the epidemic, and hence sending a positive message to audiences in the Mainland and overseas markets. We hope the event can whet visitors’ appetite and make them interested to come to our city for an unparalleled gastronomic experience as soon as travel resumes.”
Hong Kong Wine & Dine Festival 2021: New adventure, new experiences, new perspectives:
New adventure
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- Launched for the first time, the “City Wine Walk” covers Central, Wan Chai, Tsim Sha Tsui and up-and-coming Kennedy Town, which boasts a chillaxing vibe
- With a tasting pass, the public can visit any of the participating restaurants and bars in the four districts and enjoy limited-time-only drinking and tasting dishes and special offers
- Around 50 restaurants and bars are available
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| Highlights |
- “Drinks Adventures @Central” is designed for lovers of wine and liquor. The bars featured on the route include acclaimed bars on the “Asia’s 50 Best Bars 2021” list. Experiences on offer include autumn cocktails and dim sum pairing, and Japanese sake ice-cream.
- The slow-living tribe will like the “Sit Back & Chill @Kennedy Town” route, where one can explore trendy eateries along the waterfront or in artsy alleyways, sip “coffee by day, cocktails by night”, and take great snaps for social media.
- The Wan Chai and Tsim Sha Tsui routes boast their offers of international cuisines and harbour views respectively.
- A sneak-peek of the special deals:
➢ With a HK$50 e-token, one can taste a HK$100 red wine with a score of 90 or a HK$60 coffee.
➢ With a HK$150 e-token, one can enjoy a HK$210 oyster set or a HK$180 cheese platter.
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How to participate
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- Starting from 26 October 2021, the public can purchase the tasting pass and top it up with extra tokens via the “Cityline” online ticketing platform.
➢ The HK$250 Classic Pass Lite: 5 tokens
➢ The HK$500 Classic Pass: 10 tokens, special discounts and 2 quality wine glasses
➢ Each extra token: HK$50
- The tasting pass can be used at all participating restaurants and bars in the four districts throughout November.
- The first 100 participants to have visited 20 restaurants/bars will receive a free wine tasting kit and HK$1,000 Future Cruise Credits for any 4-night itineraries on the cruise liner Spectrum of the Seas of the Royal Caribbean Cruises
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New experience
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The public can pre-order tasting kits, sold in limited quantities, for the “Tasting OnAir” programmes. During the live programmes, the participants can enjoy fine wine and liquor and interact with the hosts including mixologists and wine critics, who will be sharing their expert knowledge and the latest wine tasting trends.
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Eye-opening experiences include:
- Pay just HK$400 to sample Bordeaux’s en primeur and appreciate the rarely available “wine futures” with internationally renowned wine critic James Suckling
- For as little as HK$400, taste a special set of five Médoc Grand Cru Classé wines, which normally cost several hundreds to a thousand dollars for a bottle, with a famous wine critic
- A Bordeaux-accredited tutor will talk about the art of blending. The HK$250 tasting kit includes four red and two white wines in special edition.
- Participants of the “The Art of Pairing: Johnnie Walker & Chocolate” online class will stand the chance to win one of the 15 4-day-3-night cruise packages at a double balcony suite at the cruise liner Genting Dream of Dream Cruises.
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How to Participate
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- Bookings can be made on the official Hong Kong Wine & Dine Festival website starting from 26 October 2021. Home delivery will be available for the sleek tasting kits with wines and liquors in glass tubes.
- A total of nine sessions will be held during two consecutive weekends (6-7 & 13-14 November 2021). Those who miss the live programmes can watch the online reruns.
- The tasting kits priced at HK$250-750 are limited in quantities and available on a first-come, first-served basis while stocks last.
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New perspectives
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Whips up a city-wide fine-dining sensation by the first-ever “Chinese Omakase by Masterchefs”, the dining experience curated by young and talented rising stars of the industry, as well as a series of Michelin menus and restaurant offers.
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| Highlights |
- Chinese Omakase by Masterchefs:
➢ To concoct a novel Chinese fine dining experience and offer gourmet lovers a time-limited high-end Chinese cuisine experience, the HKTB has invited master chefs to create menus based on customers’ preferences with seasonal ingredients and exceptional cooking techniques.
➢ Experiences include a “five elements” menu, a “15 cooking techniques” banquet, and a feast encompassing all eight regional cuisines
- New dining trends with top rising stars:
➢ More than ten young and talented tastemakers in the F&B sectors will showcase their trendsetting creations, including private kitchen experiences with depurated seafood
- Restaurant offers and special menus:
➢ More than 400 restaurant will offer discounts up to 30% off, including limited-time-only special menus from 60 Michelin and award-winning restaurants
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How to Participate
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- Chinese Omakase by Masterchefs: bookings will be open on the Hong Kong Wine & Dine Festival website on 26 October 2021.
- Special menus by Young and Talented Tastemakers, city-wide restaurant offers, and Michelin and award-winning restaurant menus: bookings will be open on the Hong Kong Wine & Dine Festival website on 1 November 2021.
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* Please refer to the website for latest information: www.discoverhongkong.com/winedinefestival |