HKTB Launches Second Phase of Temple Street Promo with Extended Decors over Retail Section and New MV by Grassroot Pop Legend Wan Kwong to Reinterpret Temple Street Culture

Since December 2023, the Hong Kong Tourism Board (HKTB) has launched a new Temple Street promotion with the themes “A Taste of Temple Street” and “Captivating Street Decors”. Local food stalls offering authentic tastes and illuminated art installations were added to the night market to inject vitality to the Street and make it a popular destination for both locals and visitors. HKTB announced the extension of the operation period of the Temple Street project by six months until December this year, along with the launch of the second phase of promotion with extended lantern decors to rejuvenate the retail section of Temple Street and attract more visitors to the Street. Furthermore, HKTB also invited a local grassroot pop song legend Wan Kwong to remake a new MV for his iconic song I Love Temple Street with his unique vocal style to showcase the charm of Temple Street.

Mr Dane Cheng, Executive Director of HKTB, explained, “To support the Government’s ‘Night Vibes Hong Kong’ campaign, the Tourism Board launched the Temple Street promotion in midDecember last year. As of early April, it is estimated that the promotion has attracted over 1.5 million visitors and locals to Temple Street, which is an encouraging achievement as the campaign rejuvenates the street with increased footfall. The HKTB is grateful for the support from various partners, visitors and locals. We hope the new phase of promotion with an extended period allows the public more business opportunities to create revenues and boost consumption.”

Extending the lantern decors to cover 300m of the night market

As night falls, Temple Street blooms in colour and vibrancy. From the bustling night market to the illuminated art installations along the street, visitors may find themselves busy capturing moments with their cameras as they wander. HKTB has further extended the existing traditional lantern decors from “A taste of Temple Street” section to the retail section, decorating the night market with 300 meters of light and colours. This addition brings joyful vibes to the neighbourhood, further enhancing the lively atmosphere.

Wan Kwong: I love Temple Street! New music video is now officially launched

I Love Temple Street new music video：https://youtu.be/z8uwQQkb_Q8

Tapping into the lively ambience of Temple Street, HKTB invited the grassroot pop song legend – Wan Kwong to remake the music video of his iconic song I Love Temple Street in order to promote the charm of the night market. In the music video, Wan takes his tourist friends to dai pai dong (open-air food stall) for beers and local delicacies such as spicy whelks and stir-fried crabs in Typhoon Shelter style. Wan and friends also try out the food stalls at the night market. By inviting Wan to tell an authentic story of the Street with his iconic musical style, HKTB hopes to encourage visitors and locals to explore the Temple Street night market and enjoy the local delicacies.

New tastes make it to night market
One-stop website for easier exploration of tastes around Temple Street

The night market near the Temple Street archway has also seen new additions to its food options, including the popular handmade lemon tea and appetising Tanghulu (candied fruit skewers). In addition to these, there are 22 food stalls (see appendix) and 10 mobile vendors offering nostalgic classic snacks, with all these to provide a wide range of tastes from around the world to cater to visitors with diverse preferences at the night market.

HKTB’s official website（https://www.discoverhongkong.com/hk-tc/explore/attractions/temple-street.html）consolidates the list of delicacies available in Temple Street and the vicinity, including charcoal-cooked claypot rice, snake soups, traditional sesame rolls and many more. Visitors and locals can spot their cravings easily with the online guide and experience Temple Street with their taste buds.

The HKTB would like to thank the Yaumatei Temple Street Association of Hawkers and Shop Operators, stall owners, visitors and the public, as well as various government departments and the power company for their full co-operation and support, which have made it possible for the Temple Street promotional programme to continue smoothly.

Appendix

The purple portion in the image represents the traditional lantern installation, which extends from the "A taste of Temple Street" section to the retail stalls section.