HKTB Warmly Welcomes Increase of Duty-Free Allowance For Luggage Articles For Visitors Who are Mainland Residents Launching New Promotional Campaign “Summer Chill Hong Kong” to giveaway “Summer Triple Rewards” with Offers Worth Over HKD$100 Million for Overnight Visitors
| Date de la publication: | 28 Jun 2024 | ||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Détails: | The Hong Kong Tourism Board (HKTB) warmly welcomes and expresses sincere gratitude for the Central Government’s announcement to increase the duty-free allowance for luggage articles brought into the Mainland from Hong Kong by visitors who are Mainland residents. Riding on the new measure, HKTB is launching a new “Summer Chill Hong Kong” campaign, which includes a “Summer Triple Rewards” promotion, offering all overnight visitors to Hong Kong with 500,000 sets of rewards, with offers in transport / sightseeing, dining and retail totalling over HK$100 million. HKTB is also collaborating with the trade to present a range of spending offers to further stimulate visitor spending in Hong Kong.
Dr Pang Yiu-kai, HKTB Chairman, expresses sincere gratitude for the Central Government's new measure, “The earlier expansion of the Individual Visit Scheme (IVS) to more cities has helped bring more Mainland visitors to Hong Kong. The increasing the duty-free allowance for luggage articles brought into the Mainland from Hong Kong by visitors who are Mainland residents will help boost visitor consumption desire and encourage them to spend more in town. To amplify the effect, in parallel with the implementation of the measure, HKTB will introduce ‘Summer Triple Rewards’, a series of selected offers and support the promotion of city-wide summer events under the ‘Summer Chill Hong Kong’ campaign, so as to incentivise visitors to spend more in Hong Kong and maximise the contribution of tourism to the overall economy. We would like to thank our trade partners for their support and for joining hands with us to create a relaxing and enjoyable summer atmosphere for both visitors and locals.”
From July to September, the new “Summer Chill Hong Kong” campaign will foster an exciting summer vibe with the following four highlights:
1. 500,000 sets of “Summer Triple Rewards” for overnight visitors
From 1 July (Monday) onwards, HKTB will hand out a total of 500,000 “Summer Triple Rewards” worth over HK$100 million in total to all overnight visitors. The spending discounts for each set is up to HK$500 and includes three coupons with spending discounts on transport/ sightseeing, retail and dining. Each overnight visitor is eligible for one set of rewards per stay. The rewards are available on a first-come, first-served basis.
“Summer Triple Rewards”: details of offers exclusive to overnight visitors
2. More than 100 selected spending offers jointly offered with the trade & New city-wide decor to showcase the vibrant summer
Together with more than 100 brands in the city, HKTB is introducing more than 100 selected summer offers from airlines, attractions, the dining and retail sectors, shopping malls and travel agent for visitors and locals to enjoy. HKTB also supports the promotion of different activities organised by the trade, such as the “Hong Kong Shopping Festival 2024” (https://www.hkrma.org/en/shopfest2024), organised by the Hong Kong Retail Management Association. Themed “Enjoy Hong Kong Privileges Courtesy”, the festival aims to provide locals and visitors with shopping privileges and courteous service, offering them a pleasant shopping experience and upholding Hong Kong’s reputation as a hospitable city and an “Experiential Shopping Paradise”.
In addition, HKTB will install new summer-themed decorations at the Kowloon Visitor Centre at the Star Ferry Pier in Tsim Sha Tsui, the Central-Mid-Levels escalator, various cross-boundary control ports, Hong Kong International Airport, Hong Kong West Kowloon Station, selected MTR stations, Airport Express stations, trams, Star Ferries, buses, the bus stop outside SOGO Causeway Bay Store, and shopping malls. These decorations aim to create an energetic and cheerful city-wide ambience.
3. City-wide event promotions: Doraemon’s “Anywhere Door” at various locations in town
HKTB will also step up promotions of city-wide happenings and events in the summer. Riding on the staging of one of the world’s largest Doraemon exhibitions, “100% DORAEMON & FRIENDS”, in Hong Kong, HKTB is partnering with the organiser of the exhibition, creative brand AllRightsReserved, to present “100% DORAEMON & FRIENDS” Anywhere Door in Hong Kong, bringing the character’s “Anywhere Door” to the city.
The “Anywhere Door” will be erected at 10 popular locations in Kowloon and on Hong Kong Island, one at each spot, from 9 July (Tuesday) to 8 August (Thursday). Explore Hong Kong and find all the lovely pink doors. Those who post a photo on a designated social media platform (Facebook, Instagram or Xiaohongshu) with the hashtags #DORAEMON100 and #DiscoverHongKong may get a chance to win a pin or a premium gift. All gifts will be available on a first-come, first-served basis while stocks last.
Find the “Anywhere Door” at the following locations:
*Owing to special arrangements, the installation and redemption of souvenirs will begin on 12 July.
Gift redemption for social media posts
4. One-stop website for “Summer Chill Hong Kong”
To further enhance the promotional effect, HKTB has set up a “Summer Chill Hong Kong” one-stop website (https://www.discoverhongkong.com/eng/what-s-new/events/summer-chill.html) that provides comprehensive information on all summertime events and concerts in town, as well as spending discounts and offers. The website also offers recommendations on various points of interest to enable visitors and locals to plan their summer activities in advance.
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