South Asian Travel & Tourism Exhibition (SATTE), India (22-24 February 2024)

The Hong Kong Tourism Board (HKTB) led a delegation of 27 Hong Kong trade partners from airline, attractions, hotels and travel agents to participate in the South Asian Travel & Tourism Exhibition (SATTE) held in Greater Noida, India. The “Hello Hong Kong” campaign was featured prominently at the Hong Kong Pavilion, using stunning visuals to attract participating visitors.

HKTB continued providing an effective platform for Hong Kong and India trade partners to reconnect and explore new opportunities. The three-day exhibition boasted of record-breaking figures with over 1,500 exhibitors and over 50,000 pre-registered trade attendees expected from across India and the world.