HKTB Welcomes the Labour Day Golden Week with Pyrotechnic Display “One-Stop Webpage for Golden Week Offers and Activities” to Attract Visitors and Boost Spending
| Datum: | 25 Apr 2024 | ||||||||
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| Details: | Let’s welcome the Labour Day Golden Week! Riding on the holiday, the Hong Kong Tourism Board (HKTB) is presenting the marine pyrotechnic display on 1 May and launching a dedicated “one-stop webpage for Golden Week offers and activities” to promote shopping, dining, attractions and hotel offers for visitors and locals with information on traffic arrangements, opening hours of major attractions, and more. At the same time, HKTB has stepped up promotions in Mainland markets to create a lively citywide ambience to stimulate consumption in town.
Pyrotechnic display on Labour Day Highlights not to be missed HKTB will present the 10-minute pyrotechnic display on 1 May (Wednesday) at 8 p.m. over Victoria Harbour near Tsim Sha Tsui Promenade (near East Tsim Sha Tsui). The dazzling pyrotechnic display will be fired at about 130m from the shore and shoot up to a maximum of approximately 100m, with different dazzling patterns brightening up the evening sky.
Golden sparks make up of a major part of the display, together with A Symphony of Lights, the pyrotechnic display offer a manyfold of excitement for your senses.
Pyrotechnic display vantage points
HKTB’s dedicated “one-stop webpage for Golden Week offers and activities
To make it easier for the public and the visitors to plan their holiday, the HKTB launches a dedicated “one-stop webpage for Golden Week offers and activities” consolidating the city’s special offers, activities with information on traffic arrangements, opening hours of major attractions, and more during the Golden Week holiday.
The “Yau Tsim Mong Shopping Festival” initiated by the Yau Tsim Mong District Office and District Council will also start on 1 May. Mr Edward Yu, District Officer (Yau Tsim Mong), said, “The Shopping Festival this year gathers about 2,200 outlets of 110 brands, especially malls, hotels, restaurants and retail stores in Tsim Sha Tsui (including East Tsim Sha Tsui) and Mongkok, providing different time-limited offers. Taking place simultaneously with the pyrotechnic display, the festival will create a synergetic effect in enriching the experience of both locals and visitors and stimulating positive spending sentiment in town.”
Some offer highlights Stimulating local consumptions
More travel tips and offers during the Labour Day Golden Week: https://www.discoverhongkong.com/hk-eng/what-s-new/golden-week.html
Strengthening promotions in Mainland markets To encourage visitors to plan their trip to Hong Kong during the Labour Day Golden Week in advance, HKTB stepped up promotions targting the Mainland markets for early promotions:
1. HKTB partners with online travel agents in Mainland and promote new ways to explore Hong Kong during the Golden Week, such as City Walk, immersive green tourism and nightlife and major city happenings in April and May through travel tips and e-commerce livestreaming, driving sales of relevant tourism products.
2. HKTB also co-operates with digital payment platforms and mainland one-stop consumer infotainment portals in tourism promotion and introduces Hong Kong’s arts and culture, nature, nightlife and culinary hotspots to attract visitors to the city.
3. HKTB boosts promotions of Hong Kong tourism in the new Individual Visit Scheme (IVS) cities of Xi’an, Shaanxi and Qingdao, Shandong, with initiatives including:
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