HKTB promotes Movie Tourism to Attract Visitors Docufilm Hong Kong Classics Reimagined to Premiere in Hong Kong Grab Your Free Tickets for Eight Public Screenings
| Datum: | 28 Jun 2024 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
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In light of the global trend of in-depth tourism, the Hong Kong Tourism Board (HKTB) has launched a new promotion, “Live Out the Cinematic Hong Kong”. Through a new docufilm, Hong Kong Classics Reimagined, and a tailormade travel guide, HKTB pays tribute to Hong Kong movie classics while attracting movie lovers around the world to visit Hong Kong in person. Following its premiere in “Marché du Film” at the Festival de Cannes in France last month, the docufilm is premiering today in M+ cinema, West Kowloon Cultural District. There will also be eight free public screenings of Hong Kong Classics Reimagined to allow both local and global viewers to experience the appeal of Hong Kong on the silver screen.
Hong Kong’s unique appeal showcased through movies Free tickets for eight public screenings up for grabs For the first time, Hong Kong Classics Reimagined brings together both seasoned and emerging movie makers to recreate classic Hong Kong movie scenes in a new 60-minute film featuring six popular genres in six short films against the backdrop of various iconic Hong Kong attractions and landmarks (see the table on last page for details).
HKTB announced that the docufilm will be publicly shown in the M+ cinema for free on four consecutive Saturdays starting on 20 July, with a total of eight screenings. Interested parties can visit the event website (https://www.discoverhongkong.com/eng/what-s-new/cinematic-hong-kong.html) starting on 8 July (Mon) to reserve free tickets. Two tickets can be reserved at a time. All tickets are available on a first-come, first-served basis.
The cast and crew members will attend the premiere at M+ cinema, including actors Gordon Lam, Cheung Siu Fai and Jocelyn Chan, directors Wing Shya, Wong Kwok-keung and Lemon Liu, and producers Silence Leung and Chan Sinn-gi, to showcase Hong Kong’s unique appeal and rich cultural heritage to the world through the city’s engaging movie culture.
Joining hands with the film industry to promote Hong Kong tourism Dr Pang Yiu-kai, HKTB Chairman, said, “Hong Kong cinema has long captivated audiences worldwide. Through Hong Kong Classics Reimagined, we pay tribute to classic Hong Kong movies and showcase the city’s unique appeal to attract visitors from around the world to visit Hong Kong for a movie pilgrimage and experience the allure of Hong Kong.”
Gordon Lam, who directed and starred in one of the short films Passion Call in Hong Kong Classics Reimagined, recommended the Hong Kong landmark Temple Street to visitors, as its stark day and night contrast makes it a vibrant place, and he hopes to convey its energy to the audience through the short film. He also pointed out that movies are an excellent medium to promote tourism by piquing the curiosity of overseas audiences through the cinematic lens, inspiring them to visit and explore Hong Kong.
Meanwhile, actor Cheung Siu Fai, who also starred in Passion Call, stated that many beautiful sceneries in Hong Kong can be showcased through the lens, such as the Tsim Sha Tsui promenade, Tung Lung Chau, and the Big Buddha, waiting to be further discovered by visitors.
Actress Jocelyn Chan, who starred in another short film The Raw Oysters, shared that the film was shot at the revitalized Grade II historic building Oi!, reinterpreting Hong Kong classics just like the short film.
The docufilm is also available on YouTube (https://www.youtube.com/watch?v=97koS4E6EC8) and will be aired on The Discovery Channel on 1st July.
Extending the diverse experience beyond movies with a movie-inspired travel guide Alongside the premiere of Hong Kong Classics Reimagined, HKTB launched on its website a dedicated travel guide (https://www.discoverhongkong.com/eng/what-s-new/cinematic-hong-kong.html) with a series of specially curated experiences for visitors to immerse themselves in the world of Hong Kong movies and discover the beauty of the city beyond the famous scenes.
Visitors can relive a classic scene in Infernal Affairs in record stores in Ap Liu Street, Sham Shui Po, retrace a renowned motorbike journey in Wong Kar-wai’s Fallen Angels on an open-top bus, and pay tribute to martial arts legend Bruce Lee in Wing Chun workshops, experiencing the city’s charm on a journey inspired by the magic and lights of the silver screen.
Hong Kong Classics Reimagined shorts
About M+ Cinema A centrepiece of M+’s Moving Image Centre, M+ Cinema features a wide range of moving image works, including feature films, documentaries, experimental cinema, video art, restored classics, and newly discovered or rarely seen films. M+ Cinema programmes respond to the museum’s exhibitions and collections, as well as critical issues of our time. Audiences can look forward to programmes that establish new connections between different artistic disciplines and the creators behind them, and a compelling immersive audio-visual experience. |
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