Hello Hong Kong launched in Germany

Datum: 15 Mär 2023

Frankfurt, 15 March 2023. After a three-year break, ITB Berlin was re-launched in a new B2B format. With approximately 5,500 exhibitors from 161 countries this year, the travel trade show maintained its position as the leading networking platform for the global travel industry.


2023 is expected to be a record year despite economic challenges as people’s desire for travel is back.


The show provided the perfect platform for HKTB to launch the ‘Hello Hong Kong’ campaign in the German market, and we achieved overwhelming feedback from our 14 Hong Kong partners as well as the European trade and media.


In addition, the recent news of lifting the mask mandate, easing of entry requirements as well as the arrival of German-based cruise line TUI Cruises elevated the awareness of travelling to Hong Kong to the next level.