HKTB’s Overseas Promotions Won Three Awards in the 2019 Astrid Awards

HKTB’s Greater Bay Area Showcase and Hong Kong Pavilion design obtained three awards in the 2019 Astrid Awards:

1. Greater Bay Area Showcase: Grand Award, the Best of Category Awards in the category of Promotion
2. Greater Bay Area Showcase: Gold Award in the category of Promotion: Event/Opening
3. Hong Kong Pavilion: Bronze Award in the category of Graphic Design: Trade Show Booth

The Greater Bay Area Showcase organised in November 2018 in Tokyo was one of HKTB’s major overseas promotions last year. It successfully promoted the rich and diverse tourism appeal of Hong Kong and the vibrancy of Guangdong-Hong Kong-Macao Greater Bay Area. The Showcase comprised three different but connected zones to demonstrate the distinctive landscapes and infrastructures, as well as the close ties within the Greater Bay Area.

Themed “Best of All, It’s in Hong Kong”, the Hong Kong Pavilion adopted a brand new design concept of art gallery. It successfully created a massive visual impact with the combined use of giant transparent LED screen, TV wall and display panels.

Organised by MerComm, the Astrid Awards were held every year worldwide, honouring excellence and innovation in design from 19 categories. Over 405 entries were received from 13 countries worldwide this year.