International Travel Expo (ITE) (12-15 June 2025)

The Hong Kong Tourism Board (HKTB) joined the 39th International Travel Expo Hong Kong, held at the Convention and Exhibition Centre on 12 -15 June 2025.

This year, the HKTB’s theme was "Discover Hong Kong" showcasing captivating major happenings in Hong Kong, including pandas, national games and various cultural, creative arts and sports related mega-events “Arts in Hong Kong” was highlighted at the Hong Kong Pavilion in this year’s ITE. It showcased the city’s unique, colourful and vibrant local living cultures in iconic neon signs, making it a great spot for photographs.

A Greater Bay Area zone was also set up, staging an interactive digital gallery displaying the latest arts & culture tourism hotspots in the 11 cities. Visitors could receive souvenirs upon completion of different games at the zones.

The opening ceremony of ITE was officiated by Miss Rosanna Law Shuk-pui, JP, Secretary for Culture, Sports and Tourism, HKSAR Government and Dr Peter Lam, Chairman of the Hong Kong Tourism Board, along with representatives from the HKSAR Government and various national tourism organisations.

The four-day expo concluded successfully with a participation of over 500 exhibitors from 64 countries and regions, as well as over 77,000 trade and public visitors.