Meetings and Exhibitions Hong Kong (MEHK), a MICE division of the Hong Kong Tourism Board (HKTB), is delighted to invite you to a full-day signature event – "Hong Kong Incentive Playbook 2.0: New Discovery" – Trade Briefing & MICE Agents Business Matching”, on 24 Oct 2025 (Friday).

Building on the success of last year’s inaugural edition of Hong Kong Incentive Playbook, which features over 100 unique and immersive experience ideas under five exciting themes, this year’s edition will unveil a brand-new collection of innovative content and the latest experiential trends. Playbook 2.0 has been thoughtfully curated to further support trade partners in crafting compelling itineraries for meetings and incentive (M&I) travel, equipping you to offer even more practical and inspiring options for your clients.

Join us for the official launch presentation of Hong Kong Incentive Playbook 2.0, and gain valuable insights into the new themes and attractions now available for MICE organisers.

In addition, over 80 senior representatives from leading MICE travel agencies across key markets — including Mainland China, India, South Korea, Singapore, Malaysia, Thailand, the Philippines, Indonesia, and Vietnam — will be attending in person. To create business opportunities for Hong Kong trade partners, one-on-one pre-scheduled appointments will be arranged in the second part of the event for you to connect with decision-making Mainland and overseas MICE counterparts.

As special support to our trade partners, participants will enjoy FULL reimbursement of the participation fee upon successful completion of the event.