To promote Hong Kong as an ideal destination for family travellers, HKTB led a delegation of 15 Hong Kong trade partners to Malaysia and hosted Trade Networking Events in Penang and Kuala Lumpur to meet with 58 and 114 travel trade partners in the respective cities. We were honoured to welcome Datuk Haji Hamzah Rahmat, President of the Malaysian Association of Tour & Travel Agents (MATTA), and Dato' Albert Tan Sam Soon, National President of the Malaysia Chinese Tourism Association (MCTA), at our dinner in Kuala Lumpur. In addition to having a fruitful networking session, we also presented "Hong Kong Family Fun" campaign in which we are in collaboration with over 100 industry partners including attractions, airlines, hotels and shopping malls to provide a wide range of value offers for families who visit Hong Kong during the school break in Malaysia.

From 28 March to 24 April, HKTB challenged tourists to Hong Kong to share what "I Never Knew" about the place on social media for a chance to win 28 daily prizes and four weekly prizes, including US$1,000 worth of Amazon coupons and luxurious 4D3N Hong Kong trips. The competition was open to residents of most countries including Malaysia, Singapore, Thailand, Indonesia and Philippines.

With world-class meeting facilities, diverse hotel options, exciting attractions and a vibrant culture, attending an event in Hong Kong is a reward in itself. In addition, we have teamed up with our industry partners to ensure that delegates of your meeting, incentive or convention groups get even more rewards to enjoy the best Hong Kong has to offer. From the airport to the hotel, event venue and attractions around town, 'Hong Kong Rewards!' presents our best-ever offers, discounts and privileges for your delegates, including complimentary cocktail receptions offered by about 40 hotels to make successful events truly memorable.

Follow the lead of Hongkongers and make a party out of an ancient Chinese festival under the modern skyline of Victoria Harbour. Boats, beers and the cheers of hundreds of thousands of spectators — it's the Hong Kong Dragon Boat Carnival. Watch thousands of the world's top dragon boat athletes battle it out at the CCB (Asia) Hong Kong International Dragon Boat Races — three days of intense racing that will fill the harbour with heart-stopping action, a profusion of colour and the sounds of drummers and fans urging paddlers on to the finish line. Come time to wind down, join athletes and spectators at the San Miguel BeerFest for ice-cold beer and rocking live music. Bringing kids? Don’t miss the new Family Zone's interactive activities and roving entertainment.

FREE Beer
Simply register for this e-Coupon and present the print out at the Redemption Counter at the booth at the Hong Kong Dragon Boat Carnival and get a free beer.

To promote tourism on Lantau Island, 360 Holidays, the licensed tour operator wholly owned by Ngong Ping 360, launches an extraordinary guided tour each year to enrich guests' experience. This year's tour – the 360 Fishing Village Insight Tour – will take in a number of local tourist attractions. After riding on the cable car to Ngong Ping, guests will visit the Big Buddha and Po Lin Monastery under the guidance of professional tour guide. They will then take a coach to the Tai O fishing village to search for Chinese White Dolphins by boat. Also available will be the opportunity to visit a stilt house in Tai O to get a taste of what life was like for fishermen in the past. While touring the village's "Seafood Street", guests will be able to try three local delicacies: soybean custard, big fish balls and doughnuts (or peanut brittle/almond biscuits). Finally, the tour group will return to Tung Chung on a traditional ferry. This will not only enable our guests to experience a sky-land-sea adventure, but it will also satisfy their need for dining, shopping and fun.

Sanrio Phase 2 Western and European Fairy Tales will be launched at the end of April 2016. Sanrio characters will demonstrate different classic characters in the western fairy tales such as Alice in the Wonderland, The Wizard of Oz, The Emperor's New Clothes, The Little Match Girl, etc. All Sanrio characters' styles are limited edition for this exhibition only.

Home to over 100 wax figures sculpted in the likeness of celebrities from around the world, Madame Tussauds Hong Kong welcomed another member to its star-studded Music Icons Zone – Taylor Swift, country pop sensation who has taken the world by storm. As one of the world's most popular and successful "post-80s" singer-songwriters, Swift made history at the 58th Grammy Awards as she became the first female singer to receive the Album of the Year award twice. She also skyrocketed to fame in Asia and Hong Kong in recent years. Presenting Swift in the most dazzling and energetic fashion possible, the extremely lifelike wax figure was created with reference to the aquamarine blue outfit worn by her in a television show. With one hand on the acoustic guitar, Swift's identity as a singer-songwriter couldn't be more apparent. The addition of this young singer, who is recognised not only for her talent but also her positive attitude, promises to boost the star power of Madame Tussauds Hong Kong. The Music Icons Zone will soon unveil its brand-new DIVAS themed area which, in addition to Swift, is a refreshing showcase of three other legendary female singers including the revered queen of music Madonna; iconic singer and fashion queen Lady Gaga and pop sensation G.E.M.

Hong Kong Disneyland is set to welcome "Star Wars™: Tomorrowland Takeover" on June 11. Guests will experience iconic moments, such as a thrilling dogfight in outer space, and special encounters with popular Star Wars characters in Tomorrowland. In addition to that, there will be an extensive array of Star Wars themed food and beverages as well as merchandises, which include Star Wars Tsum Tsums, collectibles, droids and build-your-own lightsabers. Guests at Hong Kong Disneyland Hotel or Disney's Hollywood Hotel will also get to enjoy Star Wars themed rooms, which come with exclusive Star Wars door stickers, slippers, bed runners and cookie sets.

Malaysia's premium children's drama series, Strawberi Karipap, takes on Hong Kong in its third season. Affectionately called Hello Hong Kong! this season, the series will follow Nini and Haikal as they relocate to Hong Kong with their parents. Audiences get to join in the children's adventures as they explore Hong Kong, including street market shopping, renowned attractions like Hong Kong Disneyland and Ocean Park Hong Kong as well as mouth-watering Halal comfort food in dining places such as Spice Restaurant and Ebeneezer's Kebabs and Pizzeria. The series airs every Saturday (from 7 May 2016 to 30 July 2016) at 11am on Astro Ceria and Astro Maya HD.