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| HONG KONG’S UPDATES |
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| Hong Kong Ups the Game with New Incentive Playbook |
| The Hong Kong Tourism Board (HKTB) launched a new campaign, “Hong Kong Incentive Playbook: Up the Game for Your Team”, on 24 April 2024. The campaign curates over 100 new and authentic itinerary ideas to inspire incentive groups in response to emerging incentive travel trends. |
| Discover the five key themes: “Arts & Culture”, “Wellness & Nature”, “Neighbourhoods”, Nightlife & Parties”, and “Hong Kong Signatures” from HKTB’s newly launched campaign website and themed short videos for the Playbook in English and Chinese. |
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| HKTB Hosts Largest-Ever Celebration and Familiarization Trip for Top Agents |
| On 24 April 2024, The Hong Kong Tourism Board (HKTB) hosted its largest-ever celebration for over 110 agents from Mainland China, Indonesia, Malaysia, the Philippines, Singapore, Thailand, South Korea, and India. The event acknowledged and recognized the efforts of overseas MICE agents for their contribution to bringing incentive groups to Hong Kong and fostering connections among the local, mainland, and overseas tourism sectors. |
| Additionally, from 23 to 26 April, the HKTB curated unique itineraries and team activities for agents to explore Hong Kong’s diverse offerings first-hand; all tailored to the preferences of different source markets. |
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| Korean Wave Hits Hong Kong World’s First Yim Siwan Wax Figure |
| Madame Tussauds Hong Kong, always keeping up with global trends and dedicated to promoting the local tourism industry, announced the world's first wax figure of Korean heartthrob Yim Si Wan will soon be arriving in Hong Kong. This exciting addition offers fans a chance to get up close and personal with him. The figure's debut is expected to ignite a new wave of Korean fever worldwide. |
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| Hong Kong Night Bus Tour |
| Visitors can enjoy a night tour of Hong Kong on an open-top bus at a discounted rate! Explore famous landmarks and attractions on Hong Kong Island and in Kowloon through three designated routes as you take in the city’s enchanting night scenery. |
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| Opening of Hopewell Hotel in late 2024 |
| Located in the heart of Wan Chai, Hopewell Hotel is set to become one of the largest 5-Star hotels in Hong Kong when it welcomes guests in late 2024. The new hotel will provide 1,000 guestrooms and over 6,500 sqm of column-free function venues, bringing business, convention & exhibitions, celebrations & gatherings, quality living, dining, shopping, and leisure, all in one place. |
| Embraced by the enchanting hillside greenery and facing the stunning view of Victoria Harbour, the hotel is complemented with the largest local destination mall, Hopewell Mall with over 30,000 sqm of retail, food and beverage and lifestyle brands. |
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| EVENTS HAPPENING |
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| Hong Kong Pop Culture Festival 2024 | 1 March – 31 July 2024 |
| Kung fu and martial arts films, as well as their associated industries, have always been integral to Hong Kong’s pop culture. This year holds special significance as it marks the 100th anniversary of the birth of the legendary writer Jin Yong and the 20th anniversary of the passing of James Wong. To honour these influential figures, the Hong Kong Pop Culture Festival 2024 has adopted the theme of ‘Arts & Action’, offering a journey through time to explore Hong Kong’s pop culture from new perspectives. The diverse programmes will feature thematic exhibitions, film screenings, stage performances and engaging outreach activities. |
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| teamLab: Continuous | Art@Harbour 2024 | 25 March – 08 June 2024 |
| The Leisure and Cultural Services Department (LCSD) joins hands with the international art collective teamLab to present the ‘teamLab: Continuous’ exhibition at Tamar Park and the Central and Western District Promenade (Central Section). Hundreds of colourful luminous installations will continuously change colours and sounds as visitors interact with them. Similarly, the adorned trees in the park will also respond with shifting coloured lights and sounds. |
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| A Path to Glory – Jin Yong’s Centennial Memorial | 16 March – 7 October 2024 |
| 2024 marks the centenary of the birth of Jin Yong (Dr Louis Cha), a literary giant in Chinese literature. ‘A Path to Glory — Jin Yong’s Centennial Memorial’ is a memorial event that encompasses culture, art, creativity, heritage and education, paying tribute to the master of martial arts fiction. The event consists of ‘The World of Wuxia’ exhibition at Edinburgh Place, Central, and the ‘Sculpted by Ren Zhe’ exhibition at Hong Kong Heritage Museum. |
| ‘The World of Wuxia’ will exhibit 10 sculptures of Jin Yong’s iconic characters, created by the sculptor Ren Zhe. The exhibition presents a Mongolian yurt inspired by The Eagle-shooting Heroes and offers an immersive experience with multilingual audio guides and augmented reality technology. Highlights also include recreated scenes and iconic costume designs from the novels. |
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| Drone Shows | 01 May – 31 Dec 2024 |
| Get ready for an extraordinary journey starting in May as Hong Kong unveils a series of awe-inspiring spectacles: the mesmerising light and sound show ‘A Symphony of Lights’ will reach new heights during specific holidays and major events. Prepare to be captivated by drone shows that will feature thematic designs, celebrating these momentous occasions. Together, these performances will immerse your senses in an unparalleled experience, elevating the charm and allure of Victoria Harbour. |
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