Read about the latest initiatives, highlights and trade activities of the HKTB.

Post DateSubject
16 Feb 2021

HKTB to Launch a New Round of “Free Tours” with Extended Scope Covering the Hotel Sector


In addition to the tourism industry, the dining and retail sectors have been dealt a heavy blow by the fourth wave of the COVID-19 outbreak. Mr Dane Cheng, Executive Director of the Hong Kong Tourism Board (HKTB), said, “As the first round of the ‘Free Tour’ programme was popular among the public, the HKTB will launch a new round of activities when the social-distancing measures gradually relax. In addition to tours, the HKTB is planning to include the hotel sector in the new round, which will follow the model of the first round of activities to encourage local spending and generate a chain of consumption.”
10 Feb 2021

HKTB Signs Up ‘Hong Kong Super Fans’ Worldwide to Promote City and Drive Tourism Recovery


Art gallery owner and former French prime minister’s son Arthur de Villepin has travelled all over the world but loves Hong Kong so much he made it his home. “Hong Kong has one of the strongest art scenes in Asia with so many art fairs and amazing international-standard galleries,” he explained. “I want to invite my friends from France to come to Hong Kong and enjoy its unique vibe.”
08 Feb 2021

The HKTB Celebrates Chinese New Year with the Public Online


With a few days left before stepping into the Year of Ox, the Hong Kong Tourism Board’s “Fortunes at Home” campaign started today (8 Feb) to send members of the public festive blessings. This year, the HKTB has incorporated “online elements” in its Chinese New Year (CNY) promotion campaign, merging traditions with creativity to boost the festive ambience. Together with a host of offline offers on the existing “Holiday at Home” platform that can be best enjoyed when local COVID-19 situation is stabilised, it is hoped that Hong Kong people can usher in the new year with joy despite the pandemic.
21 Jan 2021

HKTB “Online + Offline” CNY Promotions Instill Creativity into Traditions and Provide Trade with Additional Promotional Platform


In view of the ongoing COVID-19 pandemic, the Hong Kong Tourism Board (HKTB) has announced earlier that it will not hold “The International Chinese New Year Night Parade” on the first day of the upcoming Chinese New Year (CNY). Despite no physical event, the HKTB will continue to offer blessings to the public and provide businesses with an additional promotional platform during the CNY. A three-week “Fortunes at Home” CNY campaign will be held in an “online+offline” format from 8 to 26 February. The promotional campaign will feature a creative “Online Mart”, CNY delicacies and offers by the catering and the retail sectors.