| Details: |
With a few days left before stepping into the Year of Ox, the Hong Kong Tourism Board’s “Fortunes at Home” campaign started today (8 Feb) to send members of the public festive blessings. This year, the HKTB has incorporated “online elements” in its Chinese New Year (CNY) promotion campaign, merging traditions with creativity to boost the festive ambience. Together with a host of offline offers on the existing “Holiday at Home” platform that can be best enjoyed when local COVID-19 situation is stabilised, it is hoped that Hong Kong people can usher in the new year with joy despite the pandemic.
Online CNY Mart to Merge Traditions and Innovations
The highlight of the CNY campaign, “Mart in Hong Kong”, is now officially open! For three weeks from today until 26 February, a collection of hundreds of goodies, snacks and themed menus for CNY and Valentine’s Day from over 70 local brands are available at this online mart. Some of the products are available for sale for the first time ever and exclusively at the mart.”
1) Traditional CNY Goodies Reinvented
 |
• Long-time local brands spark chemistry with creative labels in curating stylish CNY delicacies for the online mart. There are six collaboration products such as Kung Lee x Papabubble (Herbal Tea Candies), Yiu Fung x Papery (CNY Candy Box), Ser Wong Fun x Chef Jacques Kagi (Croissant DIY kit) and Ying Kee Tea House x Cookieism (Tea Cookies).
|
 |
• All items are exclusively designed and produced for the “Mart in Hong Kong”, and are available on the Mart every day in fixed quant
|
2) Innovative Gifting Ideas with Tastes of Hong Kong
 |
Accentuating on designs originating from the city, the “Mart in Hong Kong” provides local businesses an extra platform to promote their creativity.
Highlights include:
- Assorted Cookies Gift Box from Lai Yuen, which comes with red packets, fai chun, and a plush toy of the elephant mascot “Tino”
- Limited-edition gin “800M” from local brewery N.I.P.
- Limited-edition CNY face masks by classic comic Old Master Q
- Handmade soaps in local sweet soup style e.g. bean curd puddings and sesame paste
|
3) “Gourmet at Home” Contemporary CNY Feasts
 |
“Mart in Hong Kong” also offers contemporary CNY blissful food created by over 20 hotels and popular restaurants. Instilling creativity
into traditions, the CNY dishes are perfect for enjoying at home during the festival. Highlights include:
- Wing Nin Noodle launches its first Signature Luxurious Pun Choi, which comes with a whole lobster, making it shareworthy for social media lovers
- Boston Lobster and Abalone Lo Hei from Mott 32 incorporates premium ingredients such as whole Boston lobster and abalones, brimming with wishes of prosperity for the coming year
- Bombshell from The Mira Hong Kong embodies a variety of CNY desserts in its 3D ox-shaped shell, blending taste and fun in one
|
4) Thoughtful Gift for Your Valentine
 |
A number of Hong Kong DIY boutiques and style labels offer romantic gifts such as handmade night lamps, neon signs and skincare products made with local healthy ingredients at the“Mart in Hong Kong” for lovebirds to express their love. |
Win Shopping Discounts or CNY Goodies Bag on Online Mini-game
Members of the public can participate in an online mini-game at the “Mart in Hong Kong” (www.martinhongkong.com) and stand a chance of winning a discount for shopping at the Mart or a special Goodies Bag that brings good luck and joy. The Mart can also be accessed through the HKTB’s website (www.DiscoverHongKong.com/cny).
Share Blessings with Everyone Around the World Online
 |
 |
 |
| (Customise CNY e-cards on HKTB’s website) |
To continue promoting Hong Kong’s unique CNY culture, the HKTB has launched a series of interesting videos online to share local customs with people around the world in a light-hearted way. These videos include tips in arranging feng shui home decors for the Year of Ox and saying CNY greetings in Cantonese.
Besides, locals and consumers worldwide can create their own e-cards with the theme of Year of Ox on the HKTB website (www.DiscoverHongKong.com/cny) or experiment with the specially-designed AR camera filters on Facebook or Instagram to greet their friends and family and share thoughtful blessings online.
Please visit the HKTB’s website (www.DiscoverHongKong.com/cny) and refer to the Appendix to learn more about the “Fortunes at Home” campaign and further details of product selections and offers.
|
