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ITB China is one of the leading B2B-exclusive trade shows in Mainland China with an increasing focus on MICE. ITB China brings together top-selected buyers from Greater China and industry professionals from around the world. Last year’s event attracted more than 15,000 attendees and over 1,000 selected buyers. More than 70% of the buyers were actively looking for products and services to expand their MICE and business travel portfolios.
The Hong Kong Tourism Board (HKTB) will set up a Hong Kong Pavilion at ITB China 2025, leveraging this platform to showcase Hong Kong's latest MICE products and reinforce Hong Kong’s position as the 'World’s Meeting Place'. We would like to extend an invitation to you or your Mainland China representative to join us at the Pavilion.
Co-exhibitors will be allocated pre-scheduled appointments with hosted buyers for MICE. To show our appreciation for trade partners’ commitment, we will offer 50% participation fee reimbursement upon successful completion of the event. Due to limited capacity, confirmation of participation will be provided on a first-come, first-served basis. Priority of participation will be given to trade partners with attendance at MICE trade shows from the past years.
Please refer to the event and registration details below:
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