德國市場聚焦

德國市場簡介(2024年)
人口(百萬)
83.0
人均國內生產總值(美元)
55,521
訪港旅客人次
168,115
假期日曆
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目標市場分類
按人口劃分
- 成功人士(年齡>46歲)
- 年輕人/中層人士(年齡21-45歲)
按地理劃分
- 德國:8430萬
- 奧地利:910萬
- 瑞士:890萬
每月更新航班時間表
每週來往香港及德國() | ||
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航空公司 | 航線 | 每週航班班次* |
* 資料或會不時更新
來源:香港民航處
業界活動概覽

主要市場推廣活動
Strategic Airline Partnership with Lufthansa

Roadshow with 200+ top Lufthansa accounts in October
- in 4 key cities: Berlin, Hamburg, Frankfurt and Munich

Lufthansa: CEO Fam Trip end of Nov
- Participants: TUI Cruises, Hapag Lloyd Cruises, Windrose Finest Travel, AER, MSC Cruises, TUI
- Very positive feedback received and further discussions for potential trade cooperations to drive arrivals to follow.
Asia Workshop in November in Zurich, Switzerland

- The leading B2B trade and networking event for Asia specialists in Swiss market was attended by 280 travel agents and trade partners, which is seen as a promising sign for the great interest in Asia, especially considering the decrease in staff by 20% in the Swiss travel industry due to covid. Especially Japan, Thailand, Indonesia and Vietnam are high in demand.
- HKTB destination presentation on grand stage and networking at HKTB booth in the marketplace
- Overall, the findings from this event encourage us to further explore this market with its strong outbound business and high spend per passenger.
Tactical coop with the tour operator Journaway

- With launch as “Black Friday Promotion” the campaign is a multi-destination promotion to Hong Kong + Japan leveraging on Japan as a popular destination in the market to drive arrivals to HK. Two more travel deals are planned for 2024.
TV episode by Galileo Xplorer

- featuring Hong Kong attractions like star ferry, peak tram, Happy Valley and cha cha teng.
Hello Hong Kong

- Broadcast on McDonald’s TV network in 690 branches across Germany in September to October
Media coop with Cathay Pacific

- Print + online article in Falstaff magazine as part of first post-pandemic media coop with Cathay Pacific featuring Nightlife, Culinary and Wine & Dine Festival