HKTB Online Support(Intl.)
研究及統計列印

德國市場聚焦

德國市場簡介(2024年)

人口(百萬)

83.0

人均國內生產總值(美元)

55,521

訪港旅客人次

168,115
數據來源:世界銀行(2024年12月);國際貨幣基金組織(2024年10月); 香港入境事務處

旅遊統計資料庫

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* 欲查閱詳細旅遊統計資料庫, 請參考旅遊市場表現

假期日曆

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目標市場分類

按人口劃分
  • 成功人士(年齡>46歲)
  • 年輕人/中層人士(年齡21-45歲)
按地理劃分
  • 德國:8430萬
  • 奧地利:910萬
  • 瑞士:890萬

每月更新航班時間表

每週來往香港及德國(
航空公司 航線 每週航班班次*

* 資料或會不時更新

來源:香港民航處

業界活動概覽


主要市場推廣活動

Strategic Airline Partnership with Lufthansa

Roadshow with 200+ top Lufthansa accounts in October

  • in 4 key cities: Berlin, Hamburg, Frankfurt and Munich

Lufthansa: CEO Fam Trip end of Nov

  • Participants: TUI Cruises, Hapag Lloyd Cruises, Windrose Finest Travel, AER, MSC Cruises, TUI
  • Very positive feedback received and further discussions for potential trade cooperations to drive arrivals to follow.

Asia Workshop in November in Zurich, Switzerland

  • The leading B2B trade and networking event for Asia specialists in Swiss market was attended by 280 travel agents and trade partners, which is seen as a promising sign for the great interest in Asia, especially considering the decrease in staff by 20% in the Swiss travel industry due to covid. Especially Japan, Thailand, Indonesia and Vietnam are high in demand.
  • HKTB destination presentation on grand stage and networking at HKTB booth in the marketplace
  • Overall, the findings from this event encourage us to further explore this market with its strong outbound business and high spend per passenger.

Tactical coop with the tour operator Journaway

  • With launch as “Black Friday Promotion” the campaign is a multi-destination promotion to Hong Kong + Japan leveraging on Japan as a popular destination in the market to drive arrivals to HK. Two more travel deals are planned for 2024.

TV episode by Galileo Xplorer

  • featuring Hong Kong attractions like star ferry, peak tram, Happy Valley and cha cha teng.

Hello Hong Kong

  • Broadcast on McDonald’s TV network in 690 branches across Germany in September to October

Media coop with Cathay Pacific

  • Print + online article in Falstaff magazine as part of first post-pandemic media coop with Cathay Pacific featuring Nightlife, Culinary and Wine & Dine Festival

推薦統計刊物

香港旅發局
年度業務簡報
24/25Arrow

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