Hello Hong Kong KOL Campaign 22nd June – 27th June 2023

The HKTB carefully selected a team of 7 influential Indian influencers, including both individual creators and a couple, to participate in the campaign. These creators were tasked with experiencing a curated itinerary that highlighted Hong Kong's outdoor attractions, art scene, culinary delights, cultural richness, iconic skyline, and major events. By collaborating with the influencers, the HKTB was able to harness the creators' extensive reach and authentic storytelling abilities to drive destination awareness and inspire Indian travelers to rediscover Hong Kong in a fresh, new light. The captivating digital content generated through this campaign aimed to strengthen Hong Kong's reputation as Asia's cultural hub and a premier travel destination.

Hong Kong Travel Mission to India (22 - 25 August 2023)

The Hong Kong Tourism Board (HKTB) successfully concluded its travel mission to India with participation of 27 delegates from the Hong Kong tourism industry comprising Hong Kong land operators, hoteliers, airline & cruise companies, popular family attractions, like Ocean Park Hong Kong, Hong Kong Disneyland, Madame Tussauds Hong Kong, Ngong Ping 360, LEGOLAND® Discovery Centre Hong Kong, among others. The travel mission offered a strong platform of information exchange enabling the tourism industry stakeholders from both sides to network, share industry knowledge, and build connections for close collaborations. The delegation visited cities of Bengaluru, Mumbai and New Delhi from 22 to 25 August 2023, and held business sessions with more than 650 trade partners across the three cities.

Promoted CNY 2024 in partnership with Tripoto

Partnered with the Tripoto, the leading travel platform in India, to launch a captivating campaign promoting Lunar New Year celebrations in Hong Kong. Leveraging its robust social media channels, the joint campaign showcased the vibrant cultural experiences and festivities that awaited Indian travelers. With a branded article, strategic advertising, and eye-catching promotional banners, Tripoto and HKTB aimed to inspire the audience to explore the unique blend of Chinese and Western influences that made Hong Kong an irresistible destination during this auspicious time of year.

HKTB’s Participation in SATTE, Delhi NCR (22-24 February 2024)

HKTB participated at the SATTE 2024 between 22 and 24 February 2024 to provide a networking and contracting opportunities for the HK trade partners to introduce their products, services and offers to their Indian counterparts; and educate the Indian trade partners about the latest destination developments - new experiences, themes, attractions, enhancements, venues. SATTE is India’s largest travel and tourism exhibition organised by the Informa Markets at India Expo Mart, Greater Noida in Delhi National Capital Region drawing over 35,000 trade attendees. 27 HK partners (6 attractions, 4 Hotels, 1 Airlines and 16 DMCs) joined the Hong Kong pavilion.

HKTB Travel Trade Workshops in South India (21-22 March 2024)

HKTB India organised destination updates in Chennai and Bengaluru in collaboration with key industry stakeholders to support the resumption of direct flights from South India. The Destination Hong Kong Updates were hosted for the key outbound trade players in these two primary source cities in South India; and Hong Kong trade partners were given presentation slots to introduce their Hong Kong products and offers. The B2B initiative provided networking opportunities for the trade partners with the Indian trade buyers in South India. Total seven Hong Kong partners including Air India, Cathay Pacific, IndiGo, Ngong Ping 360, Resort World Cruises, Royal Caribbean Group and Tata-SIA Vistara joined the events in both cities. We received an encouraging response from the local trade partners with 107 attendees in Chennai and 84 attendees in Bengaluru.

MICE India & Luxury Travel Congress MILT (2 - 3 August 2023) & MICE TRAVEL MART, New Delhi (12 January 2024)

The Meetings & Exhibitions Hong Kong (MEHK) participated in the MICE India & Luxury Travel Congress in Alila Diwa, Goa over two-day interaction and networking opportunities with the corporate MICE buyers. The platform allowed MEHK to build a strong pipeline of M&I group leads for 2023/24. The team met 47 corporates and wedding planners, that generated 18 leads of approximately 5,000+ pax for the year 2024.

The MEHK also participated in MTM, a premier, closed-door meeting platform for one-on-one meetings with reverse marketplace to connect Indian MICE buyers – corporates. The daylong event offered MEHK India team an opportunity to interact with corporate MICE buyers, who are keen to initiate destination consideration for Hong Kong in 2024. Total 65 meetings were conducted during the event, the event allowed us to capture 21 potential leads of over 7,000 pax.

MEHK-6E-Marriott Corporate VIP Buyers Fam (17-20 January 2024)

The Meetings & Exhibitions Hong Kong (MEHK) supported and cohosted a familiarisation tour for select corporate MICE buyers from Delhi National Capital Region in partnership with the India’s No.1 airline (IndiGo) and Marriott Hotels. The familiarisation trip was designed to provide first-hand immersive experiences about Hong Kong's latest tourism attractions offering team building opportunities, new developments, and unique local experiences to engage their M&I delegations. The 4-day customised tour was a prep up for the corporate stakeholders to profile Hong Kong as a potential destination for their 2024 M&I movements. The initiative allowed MEHK to capture five potential M&I leads of over 2,500 pax for FY 2024-25.

MEGA MICE AGENT FAM (23 – 26 April 2024)

The Meetings & Exhibitions Hong Kong (MEHK) organised the MEGA MICE fam for the short-haul source markets for the launch of MICE Incentive Playbook Award Ceremony in Hong Kong. The familiarisation trip was designed to provide first-hand immersive experiences about Hong Kong's latest tourism attractions offering team building opportunities, new developments, and unique local experiences to engage their M&I delegations. The 4-day customised tour was a prep-up to profile Hong Kong as a potential destination for their 2024 M&I movements. Eight Indian MICE Agents participated in the fam trip, locking in interim leads of seven forthcoming M&I groups of over 1,750 pax for FY 2024-25..

Promoted Hong Kong Year-end Festivities on DHK Facebook engaging Indian Fans

Hong Kong Winterfest celebrations were promoted through a robust social media campaign, generating 264,259 website visits and 83 million reaches for the DHK Facebook page from India.

Hong Kong Signature Events Promotion

The HKTB continued to update and educate its pan-India industry partners via ongoing B2B Communication, including PartnerNet mailers & WhatsApp Broadcasts reaching out to over 5,500 travel trade partners. The trade partners also promoted the signature marquee events like the New Year Countdown Celebrations live-stream through their social posts.