Joint Caravan HK Promotion with NTA
Conducted joint caravan HK promotion with NTA/CX Tokyo Metropolitan Division for package tour to HKG.
- Late June in Umeda, Tennoji, Kobe-Sannomiya, Kyoto branches
- Mid July in Ichikawa, Ueno, Urawa, Kanazawa-Hakkei, Yokohama branches
- Total nine NTA branches we visit for promotion with NTA/CX staff.
Kansai Airport Overseas Travel Fair in Umeda, Osaka
Participated to the Kansai Airport Overseas Travel Fair as consumer event.
- Date: 22 July 2023
- Number of Visitors: 882 consumers
- Number of Attendees: 132 consumers to HKTB Seminar during the event
HKTB 1 page Advertorial in Wing Travel Weekly
HKTB Tokyo inserted a 1-page Hong Kong advertorial in Wing Travel Weekly the trade news.
- Date: 24 July 2023
- Circulation:
- 8,900 copies (Travel Trade)
- 1,799 copies (JATA members)
- Total: 10,699 copies distributed.
- Contents: Hong Kong Reopened / New POIs
HKTB Trade e-News Letter
HKTB Tokyo distributed the HKTB Trade e-News Letter to registered members of Wing Aviation Press Co., Ltd. the trade media.
- Date: 4 September 2023
- Circulation: 76,150 registered members
- Contents: JATA Tourism Expo Japan Osaka/Kansai 2023
JATA Hong Kong Update Trade Seminar in Takamatsu
To inform update information of Hong Kong to travel trade in Chu-Shikoku area through agency seminar in Takamatsu, Kagawa.
- Date: 29 August 2023
- No. of Attendees: 12 pax
- Online Flight: UO (Hong Kong Express)
HKTB/TAT/MTPB Update Seminar in Sapporo
To inform update information of Hong Kong to travel trade in Sapporo, Hokkaido.
- Date: 29 September 2023
- No. of Attendees: 47 pax
- Contents: Introduce new attractions and facilities in Hong Kong together with current situation in Hong Kong.
JATA Tourism Expo Japan 2023
HKTB Japan participated JATA Tourism Expo Japan Osaka/Kansai 2023.
- Date: 26 – 29 October 2023
- Venue: Intex Osaka (Osaka)
- Trade & Media Days:
- 26 & 27OCT: 122x Business Meeting at HKTB Booth
- 27OCT: Cocktail Reception at HKTB Booth with 100 participants
- General Days:
- Total# of HKTB Booth Visitor: Approximately 5,000 pax
- Total# of HKTB Quiz Rally Participants: Approximately 3,000 pax
- Total# of HKTB talk show audience: Roughly 700 pax
Nagoya Centrair Airport / Consumer Event
We invited 2x famous Youtubers of Hong Kong at the consumer event, conducted together with CX/HIS/HEI and Nagoya Centrair Airport.
- Date: 14 October 2023
- Venue: Centrair Hall at NGO Centrair Airport in Tokoname, Aichi
- No. of Attendees: 300 pax (Over 600 pax applied to the event)
- Contents: Fly Centrair / Awareness of Hong Kong Tourism by Youtubers
JATA-JOTC Webinar 2023
Participated JATA-JOTC webinar 2023 online. To update the travel trade in Japan about the cultural immersion and nature exploration in Hong Kong via Zoom.
- Date: 17 November 2023
- No. of Attendees: 130 pax
- Contents: Great Outdoor in Adventure Tourism for Hong Kong together with upcoming events in HK.
Hybrid Trade Seminar with Reiwa Travel
Conducted trade seminar with Reiwa Travel in Hybrid (F2F/Online combined)
- Date: 2 November 2023
- No. of Attendees: 19 pax
- Contents: SIT/Adventure Tourism in Hong Kong
FAM Tour with KNT Package Tour Producers for pre-opening of the WoF in HKDL
To provide opportunities to experience HK to package tour planning staff. KNT created special package tour with WoF/HKDL for pre-opening events. HKDL provided 300 allocations for the event and KNT sold everything.
- Date: 17 – 20 November 2023
- No. of Attendees: 15 pax
- Contents: HKDL/WoF (World of Frozen)
HKTB/TAT Update Trade Seminars in Kyushu
To share the latest update information of Hong Kong to travel trade in Kyushu area through a travel agency seminar.
- Date: 7 – 9 November 2023
- Venue: Fukuoka (07NOV), Kumamoto (08NOV), Kagoshima (09NOV) in 3 cities
- No. of Attendees: Total 117 pax (FUKx50 pax/KMJx38 pax/KOJx29 pax)
- Contents: Introduced New attractions / Venues / Hotels
KNT Hong Kong/Macau M&I sales FAM
KNT, CX and HKTB organized a Hong Kong/Macau M&I FAM for KNT MICE sales staff in order to make them familiar with MICE venues and latest products.
- Period: 23 - 26 January 2024
- No. of Participants: 24 pax
- Site Inspections: Galaxy Macao banquet rooms, West Kowloon Cultural District, etc
JATA/CX/HKTB Hong Kong M&I sales FAM
To improve skills of a tour conductor and promote Hong Kong M&I sales, Japan Association of Travel Agents (JATA), CX Japan and HKTB Tokyo conducted a HK M&I FAM trip for travel agents.
- Period: 26-29 February 2024
- No. of Participants: 25 pax
- Site inspections: Special venues/activities for M&I groups, new products (i.e. West Kowloon, WoF, Peak Tram)
MEHK Banner Advertisement on the Travel Voice top page
To deliver Hong Kong MICE information to travel trade, HKTB inserts an MEHK banner advertisement on the Travel Voice top page, and sets up an exclusive Hong Kong MICE information page. A Hong Kong M&I case study with JTB group sales staff interview was uploaded in the information page, and it was featured in the Travel Voice 29 Mar news as well (total circulation: 56,500 pax).
- Banner Advertisement Display Period: 1 March-31 July 2024
- Pageview: 1,200,000 PV per month (monthly pageview for the Travel Voice top page)
Hong Kong M&I seminars for KNT group sales staff
KNT, CX and HKTB conducted 3 Hong Kong M&I seminars in March for KNT group sales staff, and 68 pax joined the seminars as total.
- Date: 1 Mar (Tokyo + online), 11 Mar (Tokyo) and 19 Mar (Osaka)
- Total No. of Participants: 68 pax
Hong Kong M&I seminars for JTB group sales staff
JTB, CX and HKTB conducted 2 Hong Kong M&I seminars in March for JTB group sales staff, and 136 pax joined the seminars as total.
- Date: 18 Mar (Tokyo + online) , 27 Mar (online)
- Total No. of Participants: 136 pax
2-full-page Hong Kong M&I advertorial in Wing Travel Weekly (trade media)
A 2-full-page Hong Kong M&I advertorial was inserted in Wing Travel Weekly (15 Apr issue) with a circulation of 89,000 pax. It shows the Japanese travel trade how to sell Hong Kong M&I trips.
- Date: 15 April 2024
- Circulation: 8,900 copies + PDF downloading
- Contents: Advantages of HK M&I trips for Japanese organizers, unique theme party plans, transportation chartering plans, team building activities, HK Rewards 2024/25 (HKTB offers), MEHK one-stop service
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