研究及統計列印

日本市場聚焦

日本市場簡介(2024年)

人口(百萬)

123.8

人均國內生產總值(美元)

32,859

訪港旅客人次

560,169
數據來源:世界銀行(2024年12月);國際貨幣基金組織(2024年10月); 香港入境事務處

旅遊統計資料庫

設定

 
期間:
由:
-
  • -
-
  • -
-
  • -
至:
-
  • -
-
  • -
-
  • -
 

* 欲查閱詳細旅遊統計資料庫, 請參考旅遊市場表現

假期日曆

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
 
 

目標市場分類

按人口劃分
  • 主要客群:年齡25-39歲的男士及女士
  • 次要客群:富裕人士(包括各年齡層)
按地理劃分
  • 主要市場:東京、大阪
  • 次要市場:名古屋、福岡

每月更新航班時間表

每週來往香港及日本(
航空公司 航線 每週航班班次*

* 資料或會不時更新

來源:香港民航處

業界活動概覽


主要市場推廣活動

Joint Caravan HK Promotion with NTA

Conducted joint caravan HK promotion with NTA/CX Tokyo Metropolitan Division for package tour to HKG.

  • Late June in Umeda, Tennoji, Kobe-Sannomiya, Kyoto branches
  • Mid July in Ichikawa, Ueno, Urawa, Kanazawa-Hakkei, Yokohama branches
  • Total nine NTA branches we visit for promotion with NTA/CX staff.

Kansai Airport Overseas Travel Fair in Umeda, Osaka

Participated to the Kansai Airport Overseas Travel Fair as consumer event.

  • Date: 22 July 2023
  • Number of Visitors: 882 consumers
  • Number of Attendees: 132 consumers to HKTB Seminar during the event

HKTB 1 page Advertorial in Wing Travel Weekly

HKTB Tokyo inserted a 1-page Hong Kong advertorial in Wing Travel Weekly the trade news.

  • Date: 24 July 2023
  • Circulation:
    • 8,900 copies (Travel Trade)
    • 1,799 copies (JATA members)
    • Total: 10,699 copies distributed.
  • Contents: Hong Kong Reopened / New POIs

HKTB Trade e-News Letter

HKTB Tokyo distributed the HKTB Trade e-News Letter to registered members of Wing Aviation Press Co., Ltd. the trade media.

  • Date: 4 September 2023
  • Circulation: 76,150 registered members
  • Contents: JATA Tourism Expo Japan Osaka/Kansai 2023

JATA Hong Kong Update Trade Seminar in Takamatsu

To inform update information of Hong Kong to travel trade in Chu-Shikoku area through agency seminar in Takamatsu, Kagawa.

  • Date: 29 August 2023
  • No. of Attendees: 12 pax
  • Online Flight: UO (Hong Kong Express)

HKTB/TAT/MTPB Update Seminar in Sapporo

To inform update information of Hong Kong to travel trade in Sapporo, Hokkaido.

  • Date: 29 September 2023
  • No. of Attendees: 47 pax
  • Contents: Introduce new attractions and facilities in Hong Kong together with current situation in Hong Kong.

推薦統計刊物

香港旅發局
年度業務簡報
24/25Arrow

回頁頂
By continuing to use this site, you agree to its use of cookies. Find out more about cookies here
Accept Cookie
Loading...