HKTB Online Support(Intl.)
研究及統計列印

中東市場聚焦

中東市場簡介(2024年)

人口(百萬)

卡塔爾
2.7
阿曼
5.3
巴林
1.6
科威特
5.0
沙特阿拉伯
33.9
阿聯酋
10.9

人均國內生產總值(美元)

卡塔爾
71,568
阿曼
20,631
巴林
29,573
科威特
32,290
沙特阿拉伯
32,881
阿聯酋
49,550

訪港旅客人次

卡塔爾
1,710
阿曼
1,088
巴林
775
科威特
2,639
沙特阿拉伯
6,136
阿聯酋
4,150
數據來源:世界銀行(2024年12月);國際貨幣基金組織(2024年10月); 香港入境事務處

旅遊統計資料庫

設定

客源地區及市場
期間:
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* 欲查閱詳細旅遊統計資料庫, 請參考旅遊市場表現

假期日曆

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目標市場分類

按人口劃分
  • 阿拉伯精英、王室成員、國營企業員工
  • 阿聯酋和沙特阿拉伯富裕家庭
按地理劃分
  • 主要地區:
    • 阿聯酋(迪拜、阿布達比和沙迦)
    • 沙特阿拉伯(利雅德、吉達和達曼)
  • 第二主要地區: 卡塔爾

每月更新航班時間表

每週來往香港及中東(
航空公司 航線 每週航班班次*

* 資料或會不時更新

來源:香港民航處

業界活動概覽


主要市場推廣活動

GCC Consumer Outreach through DHK Facebook Arabic:

HKTB promoted Hong Kong Winterfest celebrations and generated 17,121 website visits for the DHK Arabic website and 5.4mn reach for the Discover Hong Kong Arabic Facebook page.


GCC Trade Co-ops:

Prisma Media with Cathay Pacific Airways (end of campaign)

HKTB collaborated with leading OTAs like Musafir.com in UAE & Almatar in KSA to introduce Hong Kong’s new and diverse tourism experiences to the young affluent Arabic speaking audience who is continuously look out for travel inspirations to explore new destinations on their travel app.

  • Almatar:
  • Musafir.com:

Corporate Outreach in UAE & KSA:

HKTB participated in MICE Arabia & Luxury Travel & Kingdom Business & Luxury Travel congress to introduce Hong Kong’s new infrastructure, new attractions and new opportunities and latest MICE offerings to the leading corporates, government offices and Royal representatives.


Trade Outreach in UAE & KSA:

HKTB organised sales visits and hosted destination updates for leading travel companies in UAE and KSA to update them about Hong Kong and latest tourism developments for them to put Hong Kong back into their sales and promotion calendar. We also provided detailed destination information pack including the contact list of Hong Kong DMC, destination presentations & video playlist, list of Halal & Muslim friendly facilities and Hong Kong Rewards offers and benefits.


Trade Posts via Mustakshif (HKTB Gulf Rep):


Participated in Meetings Arabia and Luxury Travel Congress (MALT) 20th -21st September & Kingdom Business & Luxury Travel (KBLT) Congress KBLT 25th – 26th September 2023

These events provided a two-day extensive networking opportunities with corporate MICE buyers, aiming to consider Hong Kong as a destination for the year. Key objectives included building a future pipeline of M&I group leads, gathering prospective movement information, and reconnecting with existing clients. The event aimed to enhance visibility, engage with pre-qualified corporate buyers, and leverage opportunities with last-minute groups facing visa and airfare challenges. MEHK educated buyers on new Hong Kong developments, gathered insights on trends, and familiarized corporates with unique Hong Kong experiences.

During the events, we effectively showcased Hong Kong's preparedness and new developments in attractions, experiences, and the Hong Kong Rewards (HKR) program to corporate attendees. We gathered market insights on prospective movements for 2023-24 and demonstrated Hong Kong's suitability for small and medium-sized immediate movements. Exclusive one-on-one meetings with corporate decision-makers facilitated focused discussions and networking opportunities.

Partnered with 3 leading travel brands in GCC to promote Hong Kong among the Arab travellers

  1. Wego’s Campaign: Promote Hong Kong as a prime travel destination from the Middle East & North Africa, offering a wide range of activities such as winter sports, gastronomy, eco-tourism, culture & heritage, nature & adventure, shopping, and health.
    • Promote Special Deals & Stopover Itineraries: Encourage potential visitors to take advantage of special deals and stopover itineraries to explore Hong Kong during their stay.
    • Leverage Wego App: Promote the use of Wego as the app of choice for booking any travel services
  2. Dnata campaign: focused on building awareness and driving consideration for Hong Kong as the best possible place to experience the culture and glamorous lifestyle of East Asia. The campaign highlighted:
    • Culture Immersion: Showcasing the rich cultural heritage of Hong Kong.
    • Art: Promoting Hong Kong's vibrant art scene.
    • Shopping, Lifestyle, and Entertainment: Highlighting the shopping districts, lifestyle experiences, and entertainment options.
    • The Great Outdoors: Emphasizing outdoor activities and natural attractions.

    The campaign title was “Hello Hong Kong: Your Holiday Destination for 2024” and “Captivating Hong Kong.” The target audience included families, friends, and solo travelers for summer, as well as nationals and expats for Eid Al Adha.

  3. Musafir.com Campaign: marked Musafir.com's first major campaign for Hong Kong after the pandemic. The campaign's main focus was raising awareness and creating interest in Hong Kong as a leisure tourism destination. The objective was to attract a broad audience, from solo travelers to families, through engaging content and exclusive offers.

推薦統計刊物

香港旅發局
年度業務簡報
24/25Arrow

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